TY - JOUR T1 - CONSUMER ACQUAINTANCE AND PERCEPTION ABOUT MOBILE WALLETS IN INDIAN URBAN CONSUMER MARKETS AU - Dave, Tejas PY - 2019 DA - April DO - 10.18769/ijasos.531390 JF - IJASOS- International E-journal of Advances in Social Sciences JO - IJASOS PB - OCERINT International Organization Center of Academic Research WT - DergiPark SN - 2411-183X SP - 233 EP - 239 VL - 5 IS - 13 LA - en AB - The Indian consumermarkets have observed considerable growth in last two decades. The Informationtechnology revolution has provided opportunities of market expansion tonational and international companies in India. The new era is of M-Commerce andmobile applications which have broken all barriers for markets in last twodecades. Now point of sales (POS) locations is not important. The consumer canbuy anything from anywhere in the world as the multiple online options areavailable with consumer. In last two decades, rapid urbanization has beenobserved in India. The purchasing power of urban consumer is also considerablyimproved in last one decade. There are many companies and financial institutionshave realized opportunities in online payment platforms. To make it moreconvenient to consumers and market, many organizations have ventured intodigital wallet business. They have received tremendous response from the urban andrural Indian markets in last four years. There are many reasons behind swiftpenetration of digital wallet market; one of them is brisk expansion ofsmartphone market in India with multiple brands from Europe, US and China. Thispaper mainly focuses on Indian urban markets and tries to understand andmeasure perception and preferences of consumers of urban India. The findingshighlight the issues pertaining to supply chain realignment, on fieldapplication problem and financial implications of digital wallet. It alsoattempts to identify strategies pertaining to supply chain and marketing tomake this platform more consumer and market centric. KW - Supply Chain Integration KW - Strategic Alliance KW - M-Commerce KW - Digital Wallets CR - J.Mohamed Ali, Mr. L.Vijaya Gopalan (2018), E-Wallet Payment: SWOT Analysis from Customer Perception, International Journal of Recent Research Aspects ISSN: 2349-7688, Special Issue: Conscientious Computing Technologies, April 2018, pp. 155-158 Pushpa S. Abbigeri, Rajeshwari M. Shettar (2018), The Changing Trends in Payments: An Overview, International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X www.ijbmi.org || Volume 7 Issue 7 Ver. II || July. 2018 || PP—01-05 Sharon Devarajan, 2016, Types of Mobile Wallets and Leaders in India, Posted on December 26, 2016, Accessed on 29th November 2018, https://www.tutorialspoint.com/articles/types-of-mobile-wallets-and-leaders-in-india Srihari Kulkarni, Abdul Shahanaz Taj (2017), Digital Payments: Challenges and Solutions, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668 PP 50-55 Yashwant Raj, “India is world’s sixth largest economy at $2.6 trillion, says IMF”, Hindustan Times, Apr 19, 2018 10:40 IST, Accessed on 26th September 2018, https://www.hindustantimes.com/business-news/india-is-world-s-sixth-largest-economy-at-2-6-trillion-says-imf/story-7wXZPXSWlvvImlAvpLKeNL.html Neelmani Jaysawal and Sudeshna Saha, Urbanization in India: An Impact Assessment, International Journal of Applied Sociology 2014, 4(2): 60-65, DOI: 10.5923/j.ijas.20140402.04, Accessed on 26th September 2018, https://www.researchgate.net/publication/264383323_Urbanization_in_India_An_Impact_Assessment ASSOCHAM INDIA & RNCOS (2016), “M-Wallet: Scenario post demonetisation”, Accessed on 26th September 2018, http://www.assocham.org/upload/docs/M-Wallet_Report_press.pdf FDI in India, India: Snapshot, Indian Brand Equity Foundation (IBEF), May 2018, Accessed on 26th September 2018, https://www.ibef.org/economy.aspx UR - https://doi.org/10.18769/ijasos.531390 L1 - https://dergipark.org.tr/en/download/article-file/704751 ER -