@article{article_586270, title={HONEY QUALITY AND HONEY PURCHASING RELATIONSHIP}, journal={Uludag Bee Journal}, volume={19}, pages={136–142}, year={2019}, DOI={10.31467/uluaricilik.586270}, author={Dülgeroğlu, İsmail}, keywords={Honey Consumption,Honey Quality,Honey Purchasing,Honey Marketing}, abstract={<p class="MsoNormal" style="margin-bottom:.0001pt;text-align:justify;line-height:150%;"> <span style="font-size:10pt;line-height:150%;font-family:Arial, ’sans-serif’;color:#000000;" lang="en-gb" xml:lang="en-gb">This
study aims to model the relationship between honey quality and honey purchasing.
To reach the aim of this research honey consumption patterns are also shown.
The universe of the study is Kırklareli. Convenience sampling method was used.
Data were collected by questionnaire method. Structural equation modelling with
partial least squares method was used to identify the relationship. There were
found a significant relationship between honey quality and honey purchasing but
honey quality perception of the participants showed different construct. Brand
names and warrantees on label have no value in honey quality perception. This
finding indicates a very distinctive approach to honey marketers. </span> </p> <p> <br /> </p>}, number={2}, publisher={Bursa Uludağ University}