@article{article_591910, title={THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT}, journal={IJASOS- International E-journal of Advances in Social Sciences}, volume={5}, pages={900–907}, year={2019}, DOI={10.18769/ijasos.591910}, url={https://izlik.org/JA72UH58TJ}, author={Ramli, İshak and Masrek, Mohamad Noorman and Mokhtar, Mumtaz and Zain, D’zul Haimi Md and Osman, Mohamad Rahimi and Zamari, Zarlina Mohd}, keywords={Marketing Strategy,Visual Art,Halal Concept,Model, Islamic Shariah}, abstract={<p class="MsoNormal" style="margin-top:0cm;"> <span lang="en-gb" xml:lang="en-gb">Visual art marketing strategy is a crucial
aspect to be taken into consideration in order to ensure the continuous
development of visual art field. It assists visual art practitioners to keep
being productive in their efforts to come out with more art pieces to be sold.
A few previous researches featured several marketing strategies for visual
arts: nevertheless, there is no attempt to look at visual art marketing from
the perspective of Islamic shariah. With uncertainties looming on visual art’s
place in marketing world, the researchers recognize the need to study the
concept of Islamic shariah in visual art marketing strategies. Based on this
identified research gap, this study aims to produce a model that is related to
the Islamic shariah concept regarding visual art marketing strategies. As a
result, the discussion on the model involves several aspects namely: 1)
product; 2) production process; 3) market place; 4) retailer / collectors; and
5) transactions. Recommendation for future research direction in this area is a
more comprehensive study on Islamic marketing strategies in visual art. </span> </p> <p> </p>}, number={14}