TY  - JOUR
T1  - THE CONCEPT OF HALAL IN VISUAL ART MARKETING STRATEGY: A RESEARCH MODEL DEVELOPMENT
AU  - Ramli, İshak
AU  - Masrek, Mohamad Noorman
AU  - Mokhtar, Mumtaz
AU  - Zain, D’zul Haimi Md
AU  - Osman, Mohamad Rahimi
AU  - Zamari, Zarlina Mohd
PY  - 2019
DA  - September
DO  - 10.18769/ijasos.591910
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 900
EP  - 907
VL  - 5
IS  - 14
LA  - en
AB  - Visual art marketing strategy is a crucialaspect to be taken into consideration in order to ensure the continuousdevelopment of visual art field. It assists visual art practitioners to keepbeing productive in their efforts to come out with more art pieces to be sold.A few previous researches featured several marketing strategies for visualarts: nevertheless, there is no attempt to look at visual art marketing fromthe perspective of Islamic shariah. With uncertainties looming on visual art’splace in marketing world, the researchers recognize the need to study theconcept of Islamic shariah in visual art marketing strategies. Based on thisidentified research gap, this study aims to produce a model that is related tothe Islamic shariah concept regarding visual art marketing strategies. As aresult, the discussion on the model involves several aspects namely: 1)product; 2) production process; 3) market place; 4) retailer / collectors; and5) transactions. Recommendation for future research direction in this area is amore comprehensive study on Islamic marketing strategies in visual art.
KW  - Marketing Strategy
KW  - Visual Art
KW  - Halal Concept
KW  - Model
KW  - 
KW  - Islamic Shariah
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UR  - https://doi.org/10.18769/ijasos.591910
L1  - https://dergipark.org.tr/en/download/article-file/800829
ER  -