TY  - JOUR
T1  - TRADITIONAL TELEVISION, MILLENNIALS AND BINGE-WATCHING –  FROM TELEVISION VIEWER TO DIGITAL USER
AU  - Sobral, Filomena Antunes
PY  - 2019
DA  - September
DO  - 10.18769/ijasos.591913
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 497
EP  - 505
VL  - 5
IS  - 14
LA  - en
AB  - In thismulti-screen reality we live in, marked by constant changes in televisionconsumption behaviors, the questions raised at the beginning of this centuryabout the end of television (Katz & Scannell, 2009) have once again becomea live issue and it is time for us to reflect on the position of this medium inan age of both media and social fragmentation. We are immersed in apost-television era in which audiovisual consumption is broadcast, not only ontraditional television screens, but also on other platforms made possible bytechnological development and in which video streaming is a popular viewingpractice among Millennials. The Internet has become a major means ofcommunication for young people whose socialization and information processesare highly influenced by what they watch on screens, especially on theirsmartphones. This is an age in which viewing habits like binge-watching arebecoming increasingly common.Interestingly,we are evolving into meta-intelligence group-minds(Diamandis,2013) within atechnological culture that is finally achievingwhat Mcluhan established in 1964 - a culture that shaped the tools that arecurrently shaping us. Simultaneously, weare witnessing a culture based on technological devices that established the Age of EMEREC (Cloutier, 1975) or theera of self-media. In fact, if we want to understand what is happening intoday’s world, we must go back to the 1960s and 1970s and to the studiesconducted by Mcluhan and Cloutier on media and communication. Mcluhan perceivedmedia as extensions of the human being and nowadays, as we reach thecommunicational stage advocated by Cloutier, we enter definitively the fourthepisode. We embrace the self-media and realize it is an extension of massmedia. We have reached an age in which both the emitter and receiver become one- the so-called "Em-rec".Much has been said about the decline of thecentrality of linear television and about the model of activity upon which TVwill have to base its future. Never has the question of how to adapt TV intothe context of technological volubility been as relevant as it is today. Whatare the prospects for continuity and disruption? These and other questions willguide the revision of the state of the art about a topic that concerns bothPortuguese and foreign researchers. Thus, this paper highlights severaldiscursive formations covering the present and future of traditional televisionand underlines the window of opportunity which may help re-create the medium:it is not about accepting its imminent end, but about emphasizing the need forreconversion instead.
KW  - Television
KW  - Millennials
KW  - binge-watching
KW  - digital culture
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UR  - https://doi.org/10.18769/ijasos.591913
L1  - https://dergipark.org.tr/en/download/article-file/798988
ER  -