TY - JOUR T1 - TURKISH CONSUMERS’ PERCEPTION ON ORGANIC FOOD: AN ANALYSIS FOR TURKISH CASE AU - Yarman Ak, Anda E. AU - Teker, Dilek PY - 2019 DA - July DO - 10.17261/Pressacademia.2019.1054 JF - PressAcademia Procedia JO - PAP PB - Suat TEKER WT - DergiPark SN - 2459-0762 SP - 1 EP - 5 VL - 9 IS - 1 LA - en AB - Purpose- The purpose of thisresearch is to perceive and determine the reasons for buying and deterrents fornot buying organic products; and to see if modifications in deterrents canincrease purchase of organic products making it a value added for the economy. Methodology- As the main aim of theresearch is to determine Turkish consumers’ perception on organic food and figureout whether the modifications on the deterrents can convince the consumers tobuy and/or buy more often organic products. As organic food agriculture can bea powerful element of the economy, the feedbacks of non-organic product userswere deemed to be a good indicator on the path leading to increased demand andincreased production of organic products. A survey composed of 41 questions issent and this study summarizes the outputs of 556 responses. Findings- The outputs highlight the distrust in certification process as themain deterrent for not buying organic food. The pricing unreliability is alsoanother crucial factor that prevents consumers to consume more. Conclusion- The outputs conclude as a proper modification tobe performed on organic product availability, price and reliability oncertification can increase organic product purchase and make it an economicresource. KW - Organic product KW - buying reasons KW - deterrents KW - economic resource CR - Buder F., Feldmann C., Hamm, U. (2012). 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