TY  - JOUR
T1  - Tourism Industry And Standardisation: An Impossible Task?
TT  - Tourism Industry And Standardisation: An Impossible Task?
AU  - Bozkurt, Alper
PY  - 2010
DA  - September
JF  - Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
PB  - Cukurova University
WT  - DergiPark
SN  - 1304-8899
SP  - 331
EP  - 344
VL  - 19
IS  - 3
LA  - tr
N2  - Standardisation of a tourism industry offering will be discussed with this article in two different ways  First  by reviewing previous studies on the topic  definitions of standardisation  tourism industry and differences between a service and a goods product will be presented  Second  by interviewing managers from different tourism industry sectors  possibility of a tourism product’s standardisation will be outlined   Key words: standardisation  service product  goods product  tourism industry
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UR  - https://dergipark.org.tr/en/pub/cusosbil/issue//60231
L1  - https://dergipark.org.tr/en/download/article-file/50633
ER  -