TY  - JOUR
T1  - FACTORS INFLUENCING CONSUMER’S BEHAVIOR TOWARDS THE USAGE OF INTERNET BANKING
AU  - Abdul Aziz, Nur Hazwani
AU  - Mohd Dali, Nuradli Ridzwan Shah
PY  - 2019
DA  - September
DO  - 10.18769/ijasos.605366
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 1005
EP  - 1015
VL  - 5
IS  - 14
LA  - en
AB  - The purpose of thepresent study is to understand the factors influencing adoption of internetbanking in Malaysia. A model has been proposed based on the technologyacceptance model (TAM). The proposed model is referred to as extended TAM andis better suited to identify and quantify the important factors that influenceadoption of internet banking (IB) technology in the country. Data werecollected from 487 individuals who are either current or prospective internetbanking users. Partial Least Squared (PLS) was used to identify the importantfactors affecting technological adoption. It is found that perceived usefulness (PU) andfamiliarity have a significant relationship towards the behavior of users touse IB. Perceived ease of usefulness (PEU), awareness and opportuneness on theother hand, have been identified as not having significant relationship towardsthe behavior of consumers to use IB in the tested mediated model. This studyenables IB service providers in Malaysia to design new service offerings ormodify current service offerings to achieve higher adoption rates in IB.
KW  - Technology Acceptance Model (TAM)
KW  - internet banking
KW  - technology adoption
KW  - technology innovation
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UR  - https://doi.org/10.18769/ijasos.605366
L1  - https://dergipark.org.tr/en/download/article-file/800848
ER  -