TY  - JOUR
T1  - Yiyecek İmajı, Memnuniyet ve Sadakat Üzerine Bir İnceleme: Alaçatı Ot Festivali Örneği
TT  - An Investigation on Food Image, Festival Satisfaction and Loyalty: Example of Alaçatı Herb Festival
AU  - Aybar, Dilek Hale
AU  - Kızılcalıoğlu, Gaye
AU  - Şen, Özlem
PY  - 2020
DA  - March
Y2  - 2020
DO  - 10.32958/gastoria.665028
JF  - Gastroia: Journal of Gastronomy And Travel Research
PB  - Çanakkale Onsekiz Mart University
WT  - DergiPark
SN  - 2602-4144
SP  - 57
EP  - 69
VL  - 4
IS  - 1
LA  - tr
AB  - 9. Alaçatı Ot Festivali’ne katılan ziyaretçilerin festivale yönelik algıladıkları yiyecek imajının festival memnuniyetleri ve festival sadakati üzerindeki etkileri araştırılmıştır. Bu bağlamda 6-8 Nisan 2018 Alaçatı Ot Festivali alanında maksimum çeşitlilik örnekleme yöntemi ile 9 kişi ile görüşme tekniği kullanılarak veriler toplanmıştır. Görüşmeler araştırmacılar tarafından yazılı ve sesli kayıt altına alınmıştır. Yapılan araştırma sonucunda ziyaretçilerin festivale yönelik algılarının olumlu yönde olduğu belirtilmektedir. Ayrıca festival sadakatinin, festivali başkalarına tavsiye etme ve tekrar ziyaret etme niyeti açısından etkili olduğu ancak festival organizasyonunda farklı rekreatif faaliyetler eklenmesi ile festival memnuniyeti üzerinde daha olumlu etki yaratacağı elde edilen bulgular arasında yer almaktadır.
KW  - Alaçatı Ot Festivali
KW  - 
KW  - yiyecek imajı
KW  - gastronomi festivalleri
KW  - festival memnuniyeti
N2  - In order to measure the perceptions of the visitors attending the 9. Alaçatı Herb Festival, the effects on the product, experience, satisfaction, image and loyalty were investigated. In this context, data were collected by interviewing 9 people using maximum diversity sampling method in Alaçatı Herb Festival 6-8 April 2018. The interviews were written and verbally recorded by the researchers. As a result of the research, it is stated that the perceptions of the visitors towards the festival are positive. In addition, it is found that festival loyalty is effective in recommending the festival to others and intending to visit again, but it will have a more positive effect on satisfaction by adding different recreational activities in the festival organization.
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UR  - https://doi.org/10.32958/gastoria.665028
L1  - https://dergipark.org.tr/en/download/article-file/1029298
ER  -