@article{article_673095, title={The Theorical Overview of Interplay between Car Firms and Gen Z as Future Consumers}, journal={Atatürk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi}, volume={23}, pages={1677–1692}, year={2019}, author={Kaval, Kaan Eray and Gülmez, Mustafa}, keywords={kids as consumers,marketing to Gen Z}, abstract={In this study, kids are examined as consumers. It is observed that kids and the roles of kids are changing according to many variables such as time, geographical and demographical. Therefore, historical background of Kids as consumers is one of the topics that is researched. Then, the roles of children as consumers were part of the study supported by a theorical social learning background. The aim of the study is to explore the interaction between automotive firms and Generation Z. Automobile firms and Gen Z are also examined for this reason. The findings about this research show that there are some attempts for kids such as activities, meetings, games, educational events, yet these attempts seem inefficient due to organized by a few companies. As a consequence of these findings, there some conclusions in terms of both academic studies and automobile companies in the end.}, number={4}, publisher={Ataturk University}