TY  - JOUR
T1  - PAZARLAMA BİLGİ SİSTEMİNDEKİ GELİŞMELER IŞIĞINDA TANIMLANABİLECEK YENİ ROLLER
AU  - Erdil, Sabri
PY  - 1997
DA  - June
DO  - 10.14783/maruoneri.681933
JF  - Öneri Dergisi
PB  - Marmara University
WT  - DergiPark
SN  - 1300-0845
SP  - 25
EP  - 30
VL  - 2
IS  - 7
LA  - tr
AB  - Rapid developments in information technologies have resulted in dramatic changes in marketing information systems. Management information systems integrating all off the functions of a business have created integrated marketing information systems. It is claimed that this situation has a great impact on the roles of marketing mix. Increasing importance of marketing information system as an important part of the whole business system causes to approach traditional marketing mix in a different way. Both in technological and functional manners marketing information systems are included as a decision parameter to the traditional marketing mix.
KW  - Pazarlama bilgi sistemi
CR  - ROWLEY Jennifer, "Markeling Information Systems" Aslib Proceedings, V.46, N.7/8, Mv-Aug. 1994, s. 186.
CR  - MALIZ. M., A.K.KOHL1, "Market Intellıgeımce Dissemination Across Functional Boundaries", Journal of Marketing Research, V.XXXIH,
1996, s.48-49.
CR  - CRAGG P.B.,N.ZINATELLİ, "The Evolution of Information Svstemsin Small Firms" Information and Management, 29, 1995, s.6-8.
CR  - UBBF.RT B„ I.F.WILKlNSON, "Chuos Tlıeorv and The Dynamics of Marketing Systems", Journal of the Academv of Marketing Science, V. 22,N.3, S.220.
CR  - BOHANHC M., V.RA.TKOVJC, B.SEMOLIC, A.POGACNIC, "Knowledge Based Forlfolio Analvsis for Project Aııalysıs", Information Management,V.28,1995, s294-295.
CR  - TALVINEN J.M., "Information Systems in Marketing", European Journal otMarketing,V.29, N. 1, s. 9- 10 .
CR  - GRFHNLEY G., "A Comment Oıı.The Commodifıcation of Marketing Kn", Journal of Markeling Management, V. 11, 1995, 667.
CR  - LAUDON AND LAUDON, "Business hıfomıation Systems",The Dryden Press, 1993, s.341-342.
CR  - LLOYD C., "hıfomıation",Marketing Business, June, 1996, s.43.
CR  - MOORMAN C."Organizatioııal Market hıfomıation Processes: Cultural Antecedents and New Producl Outcom", Journal Marketing Research, V.XXXİI, 1995, 319. 320.
CR  - HONOMICHL J.J.," Point of Vie\v:Why Marketing hıfomıation Should I la ve Top Executive Status", Journal of Adverlising Research, Nov - Dec.. 1994, s.62-63.
CR  - LAUDON K.C.J.P.LAUDON. "Business lnlbnnatioıı Systems", The Dryden Press, 2ııd ed. 1993, s. 344.
CR  - I.İJCAS İI.C., "Information Systems Concepls", 4th.Ed.Mc Gra\\ I lill. 1990. s. 156.
UR  - https://doi.org/10.14783/maruoneri.681933
L1  - https://dergipark.org.tr/en/download/article-file/949140
ER  -