TY - JOUR T1 - A NEW APPROACH THAT PROPOSES TRIZ AS A CREATIVE PROBLEM SOLVING TECHNIQUE IN HEALTH SERVICES AU - Guner, Seyma AU - Kose, Ilker PY - 2020 DA - June DO - 10.17261/Pressacademia.2020.1200 JF - Research Journal of Business and Management JO - RJBM PB - Suat TEKER WT - DergiPark SN - 2148-6689 SP - 67 EP - 79 VL - 7 IS - 2 LA - en AB - Purpose- The aim of this study is to produce a new solution matrix to develop innovative solutions for the problems encountered during thedelivery of health services and to present a methodology on how to use TRIZ in health services.Methodology- In this study, contradiction matrix, 40 principles and IFR-idealism philosophy, which are among the basic TRIZ paradigms, wereused in the process of presenting innovative solutions. One of the Pairwise Comparison methods AHP (Analytical hierarchy process) was usedwhen parameter matching.Findings- As a result of the study, a new matrix and methodology has been developed.Conclusion- Although TRIZ is a very famous problem-solving method, there are only a few studies that use TRIZ to improve service quality inhealthcare. This study proposes a new framework for TRIZ's use in healthcare and will serve as a guide for researchers working in this field.Healthcare providers will be able to develop innovative solutions to the problems they encounter by using the 16X16 solution matrix developedas a result of this study and following the methodology proposed as a result of this study. KW - TRIZ KW - contradiction matrix KW - innovation management KW - quality in health services CR - Altshuller, G. S. (1984). Creativity as an exact science : the theory of the solution of inventive problems ( translated from the R. by A. Williams., Ed.). 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