TY  - JOUR
T1  - COUNTRY BRANDING – YOUNG EUROPEANS CAMPAIGN, CASE OF KOSOVO
AU  - Lımanı, Emıra
PY  - 2018
DA  - January
JF  - International Journal of Social Sciences and Interdisciplinary Studies
PB  - Bilsas Bilim Sanat Spor Yapım
WT  - DergiPark
SN  - 2147-9879
SP  - 80
EP  - 90
VL  - 3
IS  - 1
LA  - en
AB  - Country Branding as a concept is being used largely to explain a process that in fact only merely elucidates it. While researching about branding and its application in the case of “Young Europeans” campaign in Kosovo, the campaign was part of the advertising plan, the visual side of the campaign, propaganda and public relations. Majority of the respondents said that they do not think the “Young Europeans” campaign will change the image of Kosovo. This image of Kosovo helps the entrepreneurial attitude and environment. It is important to mention that small percentage of respondents identified themselves with the campaign even though the campaign was about young people as a country asset. Further research is suggested to improve strategic nation branding that will be both technical  economic development  and cultural in its promotion
KW  - Nation branding
KW  - Young Europeans
KW  - Kosovo
KW  - Country image
KW  - Entrepreneurial Attitude
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UR  - https://dergipark.org.tr/en/pub/ijssis/issue//759789
L1  - https://dergipark.org.tr/en/download/article-file/1174850
ER  -