TY  - JOUR
T1  - Motives Behind Preference of Internet Communication Tools Among University Students
AU  - Ahmad, Abdulmalik Lawan
AU  - Cavus, Nadire
PY  - 2019
DA  - January
DO  - 10.1016/j.chb.2014.11.048
JF  - Journal of Learning and Teaching in Digital Age
JO  - JOLTIDA
PB  - Mehmet Akif OCAK
WT  - DergiPark
SN  - 2458-8350
SP  - 41
EP  - 45
VL  - 4
IS  - 1
LA  - en
AB  - Researches on internet communication tool  ICT  patronage among university students are of paramount importance owing to the fact that ICT enriched students with communication skills and prepare them for future jobs as communication accounts for the major time spent at work by managers. The aim of the study is to determine factors that affect university students’ preference while choosing ICT. This research was conducted at Near East University, Cyprus during 2015 spring semester. 99 students voluntarily responded to the questionnaire that was developed by the authors. The data collected was analyzed based on mean, frequency, percentage and one-sample t-test techniques. It was found that students’ perceived usefulness, public influence, cost-effectiveness and ease of use are the key factors toward the preference of one ICT over another. To make this research significant to future studies, the finding was discussed in-line with previous researches.
KW  - Social media
KW  - ICT
KW  - Internet Communication Tools
KW  - WhatsApp
KW  - Viber
KW  - Facebook Messenger
KW  - university students
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UR  - https://doi.org/10.1016/j.chb.2014.11.048
L1  - https://dergipark.org.tr/en/download/article-file/1175654
ER  -