TY  - JOUR
T1  - MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)
AU  - Vakku, Grigory V.
AU  - Ulyanova, Tatyana B.
AU  - Vakku, Marina I.
PY  - 2020
DA  - September
DO  - 10.18769/ijasos.616044
JF  - IJASOS- International E-journal of Advances in Social Sciences
JO  - IJASOS
PB  - OCERINT International Organization Center of Academic Research
WT  - DergiPark
SN  - 2411-183X
SP  - 327
EP  - 331
VL  - 6
IS  - 16
LA  - en
AB  - In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC
KW  - marketing
KW  - advertising
KW  - marketing analysis
KW  - Allterm LCC
KW  - strategic decision
CR  - Grevtseva, Vakku. (2016).  Grevtseva, E. A., Vakku, G. V., Pechnikov, V. V. Features of the online store and its advertising in the network. // New science: problems and prospects: science.- pract. ed. at the end of the Year. science.- pract. Conf. In 2 h. 2-Sterlitamak: AMI, 2016. - s. 120-123
UR  - https://doi.org/10.18769/ijasos.616044
L1  - https://dergipark.org.tr/en/download/article-file/1260763
ER  -