TY - JOUR T1 - A Dialectical Social Framework for the Analysis of Media Communication TT - Medya İletişiminin Çözümlenmesi için Bir Diyalektik Toplumsal Çerçeve AU - Gündoğan, Ercan PY - 2020 DA - December DO - 10.17829/turcom.808686 JF - Türkiye İletişim Araştırmaları Dergisi JO - TURCOM PB - Marmara University WT - DergiPark SN - 2630-6220 SP - 77 EP - 98 IS - 36 LA - en AB - This article proposes a dialectical theoretical framework for the analysis of media and mediacommunication. The study begins with the determination that a genuine theoretical analysis of mediaand communication must take into account certain constitutive relations and processes within thesocial whole, since communication is not part of a single social structure or a distinctive structurewithin a social system. The article tries to formulate and analyze these relationships and processes inthe form of dialectical tensions and patterns created by simultaneous, twin and overlapping dialecticrelationships and processes of individualization-socialization and classification-massization. In doingso, the article reinterprets the forms of old and new media and of communication and highlights blogsas they reveal a true communicative media potential; the article also discusses concepts such as “freelabor”, which is also used by those who approach communication and media issues from politicaleconomy, and proposes new concepts such as virtual class and virtual petty bourgeoisie. KW - massification KW - classification KW - socialization KW - individualization KW - communicative media KW - blogs KW - dialectics KW - dialectic tensions KW - public sphere N2 - Bu makale medya ve medya iletişimi çözümlemesi için diyalektik bir teorik çerçeve önermektedir.Çalışma, iletişimin tek bir toplumsal yapının parçası ya da toplumsal sistem içinde ayırt edici bir yapıolmaması nedeniyl, medya ve iletişimin özgün bir kuramsal çözümlemesinin, toplumsal bütünlükiçindeki belirli kurucu ilişkileri ve süreçleri dikkate alması gerektiğini saptamasıyla başlamaktadır.Makale, bu ilişkileri ve süreçleri, eşzamanlı, ikiz ve örtüşen diyalektik bireyselleşme-sosyalleşme vesınıfsallaşma-kitleselleşme ilişki ve süreçlerinin yarattığı diyalektik gerilimler ve modeller biçimindeformüle etmeye ve çözümlemeye çalışmaktadır. 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