Research Findings on Re-evaluation of the Demand Conditions in the Diamond Model

Refika Bakoglu

Management Department,
Marmara University, Istanbul, Turkey
refika@marmara.edu.tr

Abstract

This study aims to re-evaluate the demand condition determinant of Porter's Diamond Model. Inductive perspectives are used in measuring the demand conditions over the actual situation in the demand, instead of measuring the concept deductively. It attempts to "build a bridge" between the realm of theories and "the real world", the items of men's shirt purchasing were revealed by the focus group interview, some business level strategy variables and their association with the shirt purchasing priorities were explored and described by field survey. By using this different approach to the measurement issues, the research attempts to contribute a clearer definition of the demand conditions determinant of national competitiveness, and makes direct connections from competitive strategy to international strategy in a more detailed way. The study interprets the results and makes implications in a different manner by encompassing the reality of a developing country's firms.