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Researchers
Sarra Daimi
Sarra Daimi
Tunis Business School
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0000-0002-4266-0774
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Summary
Publications
Peer Review
Research Fields
Quantitative Decision Methods
Marketing
Institution
Tunis Business School
Publications
An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Authors:
Sarra Daimi
,
Aslı Tolunay
Published: 2021 ,
Istanbul Management Journal
DOI: 10.26650/imj.2021.91.003
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Istanbul Management Journal
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