Research Fields
Industrial Product Design
Bio
I’m a creative leader with more than 10 years of experience working in the fields of Product Design and Design-Driven Innovation for the most influential companies within the FMCG industry. I’ve helped with my work to global companies to go beyond common products and to get them rediscovered through Disruptive Innovation, Design Thinking and Human Centred Design.
My work has been influential and recognized with global accolades, granted scholarships and funding, as well as worldwide media. I’ve given Design and Innovation lectures and workshops, and I’m actively involved in initiatives to improve people’s lives through Human-centred design and Design-Driven Innovation strategies.
Institution
University of Hudderfield
Publications
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