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Arzu Süzmen Yalçınkaya
Doctoral
MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
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Summary
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Advertising Studies
Advertising (Other)
Textile and Fashion Design
Public Relations Campaigns and Applications
Product and Brand Management
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MALTEPE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
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Otantik Marka Aktivizmi Ekseninde Bir Vaka İncelemesi: Patagonia Örneği
Authors:
Arzu Süzmen Yalçınkaya
,
Filiz Otay Demir
Published: 2025 ,
Maltepe Üniversitesi İletişim Fakültesi Dergisi
DOI: -
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Maltepe Üniversitesi İletişim Fakültesi Dergisi
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