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Emel Yıldız Assoc. Prof. Dr. Gümüşhane Üniversitesi
Publication 23 Review 55 CrossRef Cited 54 TR Dizin Cited 75
23 Publication
55 Review
54 CrossRef Cited
75 TR Dizin Cited
0000-0001-7190-593X

Research Fields

Consumer Behaviour Digital Marketing Service Marketing Advertisement Sales Management

Institution

Gümüşhane Üniversitesi

Popular Publications

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 3958

5

4

3958

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
CITED 21 FAVORITE 3 TOTAL DOWNLOAD COUNT 4947

21

3

4947

Marka Logolarının Marka Özgünlüğü Üzerindeki Etkileri
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2020 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.735226
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3270

1

3

3270

THE EFFECTS OF PERCEIVED QUALITY, PRICE AND PRODUCT FOR PRESENT-DAY PRODUCTS SOLD IN DISCOUNT MARKETS ON THE REPURCHASE INTENTION AND THE MEDIATING ROLE OF WORD OF MOUTH MARKETING BEHAVIOR
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2326

0

2

2326

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 907

0

2

907

Publications

The Mediating Role Of Brand Image In The Impact Of Retro Marketing On Brand Love
Authors: Emel Yıldız , Gülşah Dinçer , Ahmet Mum
Published: 2026 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 418

1

418

The Mediating Effect of Relationship Quality on the Effect of Relationship Marketing and Corporate Image on Positive Word-of-Mouth Marketing and Loyalty in Five Grocery Chains in Turkey: The Case of Bayburt Province
Authors: Halil Hakdan Öz , Emel Yıldız
Published: 2025 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1586202
FAVORITE 1 TOTAL DOWNLOAD COUNT 404

1

404

Mediator and Regulatory Effects of Word of Mouth on The Effect of Electronic Servicescape on Brand Equity
Authors: Mahmut Koçan , Emel Yıldız
Published: 2025 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1549907
FAVORITE 0 TOTAL DOWNLOAD COUNT 1356

0

1356

The Mediating Role of Brand Attitude in the Effect of Brand Experience and Relationship Quality on Brand Resonance
Authors: Gülşah Dinçer , Emel Yıldız
Published: 2024 , İnönü University International Journal of Social Sciences (INIJOSS)
DOI: 10.54282/inijoss.1514023
FAVORITE 0 TOTAL DOWNLOAD COUNT 550

0

550

The Effect of Materialism and Hedonism on the Need for Trust and Information Search within the Scope of Influencer Marketing
Authors: Emel Yıldız , Muhammet Yusuf Tokay
Published: 2024 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1413292
FAVORITE 1 TOTAL DOWNLOAD COUNT 791

1

791

Tendency of Small Businesses to Purchase Disaster Insurance within the Scope of Fear Marketing After the National Earthquake Drill
Authors: Öznur Çinar , Emel Yıldız
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 604

1

604

THE LEVEL OF PREPARATION FOR DISASTERS AND EMERGENCIES IN HOSPITALS: THE IMPACT OF PLANNING LEVEL, EXERCISE LEVEL AND UNIT ACTIVITY LEVEL
Authors: Öznur Çınar , Emel Yıldız
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1424720
FAVORITE 0 TOTAL DOWNLOAD COUNT 1907

0

1907

Evaluation of Consumer Complaints: A Case Study Using MAXQDA 2020 Data Analysis Software
Authors: Mahmut Koçan , Emel Yıldız
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1318853
FAVORITE 1 TOTAL DOWNLOAD COUNT 2831

1

2831

The Effects of Experiential Marketing on Word of Mouth and Repurchase Intention: An Application for Tea Stores
Authors: Özlem Şibil , Emel Yıldız
Published: 2023 , Karadeniz Sosyal Bilimler Dergisi
DOI: 10.38155/ksbd.1283317
FAVORITE 1 TOTAL DOWNLOAD COUNT 788

1

788

Parasal Ve Parasal Olmayan Satış Tutundurmanın Marka Tercihi ve Marka Güveni Üzerindeki Etkileri
Authors: Emel Yıldız , Halil Hakdan Öz
Published: 2023 , Iğdır Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.54600/igdirsosbilder.1132006
FAVORITE 1 TOTAL DOWNLOAD COUNT 782

1

782

THE EFFECTS OF PERCEIVED QUALITY, PRICE AND PRODUCT FOR PRESENT-DAY PRODUCTS SOLD IN DISCOUNT MARKETS ON THE REPURCHASE INTENTION AND THE MEDIATING ROLE OF WORD OF MOUTH MARKETING BEHAVIOR
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2326

2

2326

Investigation of Satisfaction and Behaviors of Students Using Distance Education in the Covid-19 Pandemic Process within the Framework of Technology Acceptance Model
Authors: İbrahim Avcı , Emel Yıldız
Published: 2021 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2522

1

2522

The Effect of Brand Dimensions on Brand Evangelism
Authors: Ahmet Kırmızıbiber , Emel Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.882473
FAVORITE 1 TOTAL DOWNLOAD COUNT 937

1

937

Marka Logolarının Marka Özgünlüğü Üzerindeki Etkileri
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2020 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.735226
FAVORITE 3 TOTAL DOWNLOAD COUNT 3270

3

3270

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
FAVORITE 3 TOTAL DOWNLOAD COUNT 4947

3

4947

Effects of Prestige, Experience and Word-of-Mouth Communication on University Preferences
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 907

2

907

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
FAVORITE 4 TOTAL DOWNLOAD COUNT 3958

4

3958

THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.583003
FAVORITE 1 TOTAL DOWNLOAD COUNT 3990

1

3990

Antecedenets and outcomes of brand love: An application in the Eastern Black Sea Region
Authors: Emel Yıldız , Reyhan Günaydın
Published: 2019 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.536453
FAVORITE 1 TOTAL DOWNLOAD COUNT 2536

1

2536

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
FAVORITE 1 TOTAL DOWNLOAD COUNT 4056

1

4056

EFFECTS OF PRODUCT INNOVATION AND PRODUCT QUALITY ON BRAND LOYALTY: AN EMPIRICAL STUDY ON SMART MOBILE PHONES
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1274

1

1274

Factors Affecting the Use of E-Government Services by Companies: An Application on EKAP
Authors: Salih Yıldız , Mehmet Hanefi Topal , Emel Yıldız , Büşra Tosunoğlu
Published: 2018 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.391592
FAVORITE 0 TOTAL DOWNLOAD COUNT 1910

0

1910

EFFECTS OF SERVICE QUALITY ON CUSTOMER SATISFACTION, TRUST, CUSTOMER LOYALTY AND WORD OF MOUTH: AN APPLICATION ON CARGO COMPANIES IN GÜMÜŞHANE
Authors: Emel Yıldız
Published: 2017 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 5582

1

5582

Articles published in
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
İnönü University International Journal of Social Sciences (INIJOSS)
İnönü University International Journal of Social Sciences (INIJOSS)
Iğdır Üniversitesi Sosyal Bilimler Dergisi
Iğdır Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Karadeniz Teknik Üniversitesi Sosyal Bilimler Enstitüsü Sosyal Bilimler Dergisi
Kocaeli University Journal of Social Sciences
Kocaeli University Journal of Social Sciences
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Editorship
Paradigma: İktisadi ve İdari Araştırmalar Dergisi
Paradigma: İktisadi ve İdari Araştırmalar Dergisi
Section Editor
Editorial Board Memberships
Paradigma: İktisadi ve İdari Araştırmalar Dergisi
Paradigma: İktisadi ve İdari Araştırmalar Dergisi

Reviews

Alanya Academic Review
Alanya Academic Review
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İnsan ve Sosyal Bilimler Dergisi
İnsan ve Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Research of Financial Economic and Social Studies
Research of Financial Economic and Social Studies
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Publications

THE LEVEL OF PREPARATION FOR DISASTERS AND EMERGENCIES IN HOSPITALS: THE IMPACT OF PLANNING LEVEL, EXERCISE LEVEL AND UNIT ACTIVITY LEVEL
Authors: Öznur Çınar , Emel Yıldız
Published: 2024 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1424720
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1907

1

0

1907

Evaluation of Consumer Complaints: A Case Study Using MAXQDA 2020 Data Analysis Software
Authors: Mahmut Koçan , Emel Yıldız
Published: 2024 , Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.18074/ckuiibfd.1318853
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2831

1

1

2831

The Effect of Brand Dimensions on Brand Evangelism
Authors: Ahmet Kırmızıbiber , Emel Yıldız
Published: 2021 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.882473
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 937

4

1

937

Marka Logolarının Marka Özgünlüğü Üzerindeki Etkileri
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2020 , ODU Journal of Social Sciences Research
DOI: 10.48146/odusobiad.735226
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 3270

1

3

3270

Effects of Trustworthıness, Attractiveness and Expertness on Brand Attitude, Purchase Intention and E-Word-of-Mouth Marketing: The Case of Instagram
Authors: İbrahim Avcı , Emel Yıldız
Published: 2019 , Kocaeli University Journal of Social Sciences
DOI: 10.35343/kosbed.569351
CITED 21 FAVORITE 3 TOTAL DOWNLOAD COUNT 4947

21

3

4947

EFFECTS OF VISUAL AND VERBAL SHARINGS OF INSTAGRAM INFLUENCERS ON BRAND SWITCHING, BRAND ATTITUDE AND ELECTRONIC WORD-OF-MOUTH
Authors: Emel Yıldız , İbrahim Avcı
Published: 2019 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.552765
CITED 5 FAVORITE 4 TOTAL DOWNLOAD COUNT 3958

5

4

3958

THE EFFECTS OF GREENWASH ON THE GREEN BRAND EQUITY: AN APPLICATION ON CAR BRANDS
Authors: Emel Yıldız , Ahmet Kırmızıbiber
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.583003
CITED 9 FAVORITE 1 TOTAL DOWNLOAD COUNT 3990

9

1

3990

Antecedenets and outcomes of brand love: An application in the Eastern Black Sea Region
Authors: Emel Yıldız , Reyhan Günaydın
Published: 2019 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.536453
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 2536

5

1

2536

IMPACT OF CONSUMER ETHNOCENTRISM, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND PERSONALITY: AN APPLICATION ON CREAM CHOCOLATE CONSUMERS
Authors: Emel Yıldız , Mahmut Koçan
Published: 2019 , Bingöl University Journal of Social Sciences Institute
DOI: 10.29029/busbed.491848
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 4056

4

1

4056

Factors Affecting the Use of E-Government Services by Companies: An Application on EKAP
Authors: Salih Yıldız , Mehmet Hanefi Topal , Emel Yıldız , Büşra Tosunoğlu
Published: 2018 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.391592
CITED 3 FAVORITE 0 TOTAL DOWNLOAD COUNT 1910

3

0

1910

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