Research Fields
Statistical Analysis
Quantitative Decision Methods
Multiple Criteria Decision Making
Integrated Marketing Communication
Marketing Communications
Marketing Management
International Marketing
Institution
ALANYA ALAADDİN KEYKUBAT ÜNİVERSİTESİ
Publications
Articles published in
Reviews
Publications
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites.
CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number).
^: Citation numbers are reflected in the system by DergiPark at certain periods.
: Click to get information about the DergiPark User Badge.
: Click to get information about the DergiPark User Badge.
Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.