Research Article
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Capturing Museum Experience with Emotional Transfer Theory

Year 2020, Volume: 8 Issue: 1, 100 - 124, 10.06.2020
https://doi.org/10.30519/ahtr.599199

Abstract

In contemporary museology, visitor relations have become increasingly important. This has led museums to adopt a visitor-oriented approach. Although many aspects of visitor experiences are investigated in the literature, it is observed that emotional experiences are not explained in a comprehensive way. This study aims to discover the emotions that the artefacts in museums located in Eskisehir, Turkey arouse at the visitors. Initially, the museum websites were scanned and information about museums was obtained. Then, nine museums, which included artefacts in their collection that can transfer emotions with a specific theme, were chosen. Semi-structured interviews were carried out with 127 participants who visited the chosen museums. The interviews evaluated the participants’ emotional status based on L. N. Tolstoy’s Theory of Emotional Transference. The themes of anti-mimicry, romanticism, expressionism, transference intensity and the emotions’ nature are derived from this theory. The overall finding is that museums can provide emotional transference apart from anti-mimicry and religious feelings. In addition, the results are important in terms of demonstrating the effect of the museum themes and the emotional statements of the artefacts on visitors.

References

  • Ağca, V., & Ertan, H. (2008). Duygusal bağlılık içsel motivasyon ilişkisi: Antalya’da beş yıldızlı otellerde bir inceleme [Emotional commitment -intrinsic motivation relationship: A review of five-star hotels in Antalya]. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 2, 135-156.
  • Alelis, G., Bobrowicz, A., & Ang, C. S. (2013). Exhibiting emotion: Capturing visitors’ emotional responses to museum artefacts. In International Conference of Design, User Experience, and Usability (pp. 429-438). Springer, Berlin, Heidelberg.
  • Allan, M., & Altal, Y. (2016). Museums and tourism: Visitors motivations and emotional involvement. Mediterranean Archaeology and Archaeometry, 16(3), 43-50.
  • Barrett, T. (2008). Why Is That Art? Aesthetic and Criticism of Contemporary Art. New York: Oxford University Press.
  • Benitez, E. (2012). Tolstoy and the importance of aesthetic feeling. Literature and Aesthetics, 15(2), 167-176.
  • Brida, J. G., Disegna, M., & Scuderi, R. (2013). The behaviour of repeat visitors to museums: Review and empirical findings. Quality and Quantity, 48, 2817–2840.
  • Carnicelli-Filho, S. (2013). The emotional life of adventure guides. Annals of Tourism Research, 43, 192-209.
  • Casey, E. S. (1971). Expression and communication in art. The Journal of Aesthetics and Art Criticism, 30(2), 197-207.
  • Chan, J. K. L., & Yeoh, E. (2010). The experiential dimensions of museum experiences: The Visitors’ perspectives. International Journal of Business and Accountancy, 1(1), 20-31.
  • Çetinsöz, C. (2017). Karanlık (dark) Alanları ziyaret eden yerli turistleri motive eden etmenler: Ankara Ulucanlar Cezaevi Müzesine yönelik bir içerik analizi. [Factors motivating native tourists visiting dark areas: A content analysis for Ankara Ulucanlar Prison Museum], Alanya II. Uluslararası Sosyal Bilimler Sempozyumu, 18-20 May 2017.
  • Daniels, C. B. (1974). Tolstoy and Corrupt Art. Journal of Aesthetic Education, 8(4), 41-49.
  • Demir, Z. S. (2013). Halk bilimi müzeciliğinde deneysel yaklaşımlar: Yaşayan müze [Experimental approaches in folklore museology: Living museum]. Turkish Studies -International Periodical for the Languages, Literature and History of Turkish or Turkic, 8(9), 1111-1125.
  • Demiral Gökalp, Z. (2015). Müze Türleri, [Museum Types]. In E. Altınsapan & N. Küçükhasköylü (Eds.), Müzecilik ve Sergileme (pp.73-83). Ankara: Anadolu Üniversitesi Yayınları.
  • Dierking, L. D., & Falk, J. H. (1992). Redefining the museum experience: the interactive experience model. Visitor Studies, 4(1), 173-176.
  • Dirsehan, T. (2011). “Romantic Movement in Marketing”: The Effects of Customer Experiences on Post Experience Dimensions from the Museum Perspective. Unpublished master’s thesis, Marmara University, İstanbul, Turkey.
  • Doğan, N. Ö., & Karakuş, N. (2014). KFG-AHP bütünleşik yöntemi kullanılarak turizm sektöründe hizmet kalitesinin değerlendirilmesi: Göreme Açık Hava Müzesi üzerine bir uygulama [Evaluation of service quality in tourism sector using KFG-AHP Integrated Method: An investigation on Göreme Open Air Museum]. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(3), 169-194.
  • Duncan, C., & Wallach, A. (1980). The universal survey museum. Ariel, 137, 212-199.
  • Erbay, M. (2011). Müzelerde Sergileme ve Sunum Tekniklerinin Planlanması [Planning and Presentation Techniques in Museums]. İstanbul: BetaYayıncılık.
  • Falk, J. H. (2009). Identity and Museum Visitors Experience. Walnut Creek, CA; Left Coast Press.
  • Filep, S., & Deery, M. (2010). Towards a picture of tourists’ happiness. Tourism Analysis, 15, 399–410.
  • Geiling, J., & Ong, C. (2016). Warfare tourism experiences and national identity: The case of Airborne Museum ‘Hartenstein’ in Oosterbeek, the Netherlands. Tourism Management, 57, 45-55.
  • Gountas, S., Mavondo, F., Ewing, M., & Gountas, J. (2011). Exploring the effects of perceived service provider sincerity on consumers’ emotional state and satisfaction during service consumption. Tourism Analysis, 6, 393–403.
  • Graham, G. (2005). Expressivizm Croce and Collingwood. In B. Gaut & D. M. Lopes (Eds.), The Routledge Companion to Aesthetics (pp.119-130). London and New York: Routledge Taylor and Francis Group.
  • Hochschild, A. (1983). The Managed Hearth: Commercialization of Human Feeling. Berkeley: University of California Press.
  • Jahn, G. R. (1975). The aesthetic theory of Leo Tolstoy's what is art?. Journal of Aesthetics and Art Criticism, 34(1), 59-65.
  • Kaygusuz, B. (2017). Eskisehir Kurtuluş Müzesini ziyaret eden ziyaretçilerin hüzün turizmi deneyimleri [Dark tourism experiences of visitors of the Liberation Museum of Eskisehir]. In Proceedings of the 18. National Tourism Congress, pp. 925-934. Ankara: Detay Yayıncılık.
  • Kılıçarslan, D., & Caber, M. (2018). The impacts of perceived crowding, and atmospherics on visitor satisfaction at cultural heritage sites: A comparison of Turkish and British visitors to Topkapi Palace, Istanbul. Journal of Tourism and Services, 9(17), 1-18.
  • Leddy, T. (1987). Rigid designation in defining art. The Journal of Aesthetics and Art Criticism, 45(3), 263-272.
  • Long, T. R. (1998). A selective defence of Tolstoy's what is art?. Philosophical Writings, 8, 15-25.
  • Madran, B. (1999). Müze Türleri [Museum Types]. In T. Atagök (Ed.) Yeniden Müzeciliği Düşünmek (pp. 3-19). İstanbul: Yıldız Teknik Üniversitesi Basım-Yayın Merkezi.
  • Matthews, R. (1979). Traditional aesthetics defended. Journal of Aesthetics and Art Criticism, 38 (1), 39-50.
  • Mey, L. P., & Mohamed, B. (2009). Measuring service quality, visitor satisfaction and behavioral intentions of museums in Malaysia. Journal of Tourism,10(2), 45-66.
  • Moran, B. (1999). Edebiyat Kuramları ve Eleştiri [Literary Theories and Criticism]. İstanbul: İletişim Yayıncılık.
  • Mura, P., & Khoo-Lattimore, C. (2012). Young tourists, gender and fear on holiday. Current Issues in Tourism, 15(8), 707–724.
  • Mylonakis, J., & Kendristakis, E. (2006). Evaluation of museums service quality: A research study of museums and galleries visitors' satisfaction. Tourism and Hospitality Management, 12(2), 37-54.
  • Nowacki, M. M. (2005). Evaluating a museum as a tourist product using the SERVQUAL method. Museum Management and Curatorship, 20, 235-250.
  • Onur, B. (2012). Çağdaş Müze Eğitim ve Gelişim Müze Psikolojisine Giriş [Contemporary Museum Education and Development Introduction to Museum Psychology]. Ankara: İmge Kitabevi Yayınları.
  • Oral, S., & ÇelikYetim, A. (2014). Deneyimsel değer, tüketici tatmini ve tüketici sadakati arasındaki ilişkinin belirlenmesine yönelik bir araştırma [A research on determining the relationship between experiential value, consumer satisfaction and consumer loyalty]. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi,16(3), 469-497.
  • Ortony, A., & Turner, T. J. (1990). What’s basic about basic emotions?. Psychological Review, 97(3), 315-331.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. London: Sage Pub.
  • Plutchik, R. (1980). A general psycho evolutionary theory of emotion. In R. Plutchik & H. Kellerman (Eds.). Emotion: Theory, research and experience (pp. 3-31). New York: Academic Press.
  • Plutchik, R. (2001). The nature of emotions. American Scientist, 89(4), 344-350.
  • Ross, S. D. (1994). Art and its significance an anthology of aesthetic theory. Albany: State University of New York Press.
  • Sandell, R., & Janes, R. R. (2007). Museum management and marketing. Routledge.
  • Soykan, Ö. N. (2009). Sanat Sosyolojisi Kuram ve Uygulama [Sociology of Art Theory and Practice]. İstanbul: Dönence Yayınları.
  • Tezcan, M. (2011). Sanat Sosyolojisi Giriş [Introduction to Sociology of Art]. Ankara: Anı Yayıncılık.
  • Tolstoy, L. N. (2004). What is Art? (A. B. Dural, Trans.). İstanbul: Bilge Karınca Yayınları. (Original work published 1897)
  • Trihn, T. T., & Ryan, C. (2013). Museums, exhibits and visitor satisfaction: A study of the Cham Museum, Danang, Vietnam. Journal of Tourism and Cultural Change, 11(4), 239–263.
  • Trivedi, S. (2004). Artist-audience communication: Tolstoy reclaimed. The Journal of Aesthetic Education, 38(2), 38-52.
  • Türker, A. (2016). Duygusal beceri değerlendirme sürecinin müşteri memnuniyetine etkisi: Turist rehberleri üzerine bir uygulama [The effect of emotional skill assessment process on customer satisfaction: An Investigation on tourist guides]. Journal of Travel and Hospitality Management, 13(2), 6-20.
  • Ulusoy, M. D. (2005). Sanatın Sosyal Sınırları [Social Boundaries of Art]. Ankara: Ütopya Yayınevi.
  • Umur, M. (2015). Turist rehberlerinin müze hizmet kalitesi algılamaları üzerine bir araştırma: Göreme Açık Hava Müzesi örneği [A research on perceptions of museum service quality by tourist guides: The case of Göreme Open Air Museum]. Kastamonu Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi,10, 68-90.
  • Weitz, M. (1956). The role of theory in aesthetics. The Journal of Aestheticsand Art Criticism, 15(1), 27-35.
  • Wertz, S. K. (1998). Human nature and art: From Descartes and Hume to Tolstoy. Journal of Aesthetic Education, 32(3), 75-81.
  • Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri [Qualitative research methods in the social sciences] (10. ed.). Ankara: Seçkin Yayıncılık.
  • Yılmaz, İ. (2011). Müze ziyaretçilerinin hizmet kalitesi algılamaları: Göreme Açık Hava Müzesi örneği [Service quality perceptions of museum visitors: Göreme Open Air Museum case]. Anatolia: Turizm Araştırmaları Dergisi, 22(2), 183-193.
  • Yücelt, U. (2000). Marketing museums: An empirical investigation among museum visitors. Journal of Non-profit and Public Sector Marketing, 8(3), 3-13.
Year 2020, Volume: 8 Issue: 1, 100 - 124, 10.06.2020
https://doi.org/10.30519/ahtr.599199

Abstract

References

  • Ağca, V., & Ertan, H. (2008). Duygusal bağlılık içsel motivasyon ilişkisi: Antalya’da beş yıldızlı otellerde bir inceleme [Emotional commitment -intrinsic motivation relationship: A review of five-star hotels in Antalya]. Afyon Kocatepe Üniversitesi İ.İ.B.F. Dergisi, 2, 135-156.
  • Alelis, G., Bobrowicz, A., & Ang, C. S. (2013). Exhibiting emotion: Capturing visitors’ emotional responses to museum artefacts. In International Conference of Design, User Experience, and Usability (pp. 429-438). Springer, Berlin, Heidelberg.
  • Allan, M., & Altal, Y. (2016). Museums and tourism: Visitors motivations and emotional involvement. Mediterranean Archaeology and Archaeometry, 16(3), 43-50.
  • Barrett, T. (2008). Why Is That Art? Aesthetic and Criticism of Contemporary Art. New York: Oxford University Press.
  • Benitez, E. (2012). Tolstoy and the importance of aesthetic feeling. Literature and Aesthetics, 15(2), 167-176.
  • Brida, J. G., Disegna, M., & Scuderi, R. (2013). The behaviour of repeat visitors to museums: Review and empirical findings. Quality and Quantity, 48, 2817–2840.
  • Carnicelli-Filho, S. (2013). The emotional life of adventure guides. Annals of Tourism Research, 43, 192-209.
  • Casey, E. S. (1971). Expression and communication in art. The Journal of Aesthetics and Art Criticism, 30(2), 197-207.
  • Chan, J. K. L., & Yeoh, E. (2010). The experiential dimensions of museum experiences: The Visitors’ perspectives. International Journal of Business and Accountancy, 1(1), 20-31.
  • Çetinsöz, C. (2017). Karanlık (dark) Alanları ziyaret eden yerli turistleri motive eden etmenler: Ankara Ulucanlar Cezaevi Müzesine yönelik bir içerik analizi. [Factors motivating native tourists visiting dark areas: A content analysis for Ankara Ulucanlar Prison Museum], Alanya II. Uluslararası Sosyal Bilimler Sempozyumu, 18-20 May 2017.
  • Daniels, C. B. (1974). Tolstoy and Corrupt Art. Journal of Aesthetic Education, 8(4), 41-49.
  • Demir, Z. S. (2013). Halk bilimi müzeciliğinde deneysel yaklaşımlar: Yaşayan müze [Experimental approaches in folklore museology: Living museum]. Turkish Studies -International Periodical for the Languages, Literature and History of Turkish or Turkic, 8(9), 1111-1125.
  • Demiral Gökalp, Z. (2015). Müze Türleri, [Museum Types]. In E. Altınsapan & N. Küçükhasköylü (Eds.), Müzecilik ve Sergileme (pp.73-83). Ankara: Anadolu Üniversitesi Yayınları.
  • Dierking, L. D., & Falk, J. H. (1992). Redefining the museum experience: the interactive experience model. Visitor Studies, 4(1), 173-176.
  • Dirsehan, T. (2011). “Romantic Movement in Marketing”: The Effects of Customer Experiences on Post Experience Dimensions from the Museum Perspective. Unpublished master’s thesis, Marmara University, İstanbul, Turkey.
  • Doğan, N. Ö., & Karakuş, N. (2014). KFG-AHP bütünleşik yöntemi kullanılarak turizm sektöründe hizmet kalitesinin değerlendirilmesi: Göreme Açık Hava Müzesi üzerine bir uygulama [Evaluation of service quality in tourism sector using KFG-AHP Integrated Method: An investigation on Göreme Open Air Museum]. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 19(3), 169-194.
  • Duncan, C., & Wallach, A. (1980). The universal survey museum. Ariel, 137, 212-199.
  • Erbay, M. (2011). Müzelerde Sergileme ve Sunum Tekniklerinin Planlanması [Planning and Presentation Techniques in Museums]. İstanbul: BetaYayıncılık.
  • Falk, J. H. (2009). Identity and Museum Visitors Experience. Walnut Creek, CA; Left Coast Press.
  • Filep, S., & Deery, M. (2010). Towards a picture of tourists’ happiness. Tourism Analysis, 15, 399–410.
  • Geiling, J., & Ong, C. (2016). Warfare tourism experiences and national identity: The case of Airborne Museum ‘Hartenstein’ in Oosterbeek, the Netherlands. Tourism Management, 57, 45-55.
  • Gountas, S., Mavondo, F., Ewing, M., & Gountas, J. (2011). Exploring the effects of perceived service provider sincerity on consumers’ emotional state and satisfaction during service consumption. Tourism Analysis, 6, 393–403.
  • Graham, G. (2005). Expressivizm Croce and Collingwood. In B. Gaut & D. M. Lopes (Eds.), The Routledge Companion to Aesthetics (pp.119-130). London and New York: Routledge Taylor and Francis Group.
  • Hochschild, A. (1983). The Managed Hearth: Commercialization of Human Feeling. Berkeley: University of California Press.
  • Jahn, G. R. (1975). The aesthetic theory of Leo Tolstoy's what is art?. Journal of Aesthetics and Art Criticism, 34(1), 59-65.
  • Kaygusuz, B. (2017). Eskisehir Kurtuluş Müzesini ziyaret eden ziyaretçilerin hüzün turizmi deneyimleri [Dark tourism experiences of visitors of the Liberation Museum of Eskisehir]. In Proceedings of the 18. National Tourism Congress, pp. 925-934. Ankara: Detay Yayıncılık.
  • Kılıçarslan, D., & Caber, M. (2018). The impacts of perceived crowding, and atmospherics on visitor satisfaction at cultural heritage sites: A comparison of Turkish and British visitors to Topkapi Palace, Istanbul. Journal of Tourism and Services, 9(17), 1-18.
  • Leddy, T. (1987). Rigid designation in defining art. The Journal of Aesthetics and Art Criticism, 45(3), 263-272.
  • Long, T. R. (1998). A selective defence of Tolstoy's what is art?. Philosophical Writings, 8, 15-25.
  • Madran, B. (1999). Müze Türleri [Museum Types]. In T. Atagök (Ed.) Yeniden Müzeciliği Düşünmek (pp. 3-19). İstanbul: Yıldız Teknik Üniversitesi Basım-Yayın Merkezi.
  • Matthews, R. (1979). Traditional aesthetics defended. Journal of Aesthetics and Art Criticism, 38 (1), 39-50.
  • Mey, L. P., & Mohamed, B. (2009). Measuring service quality, visitor satisfaction and behavioral intentions of museums in Malaysia. Journal of Tourism,10(2), 45-66.
  • Moran, B. (1999). Edebiyat Kuramları ve Eleştiri [Literary Theories and Criticism]. İstanbul: İletişim Yayıncılık.
  • Mura, P., & Khoo-Lattimore, C. (2012). Young tourists, gender and fear on holiday. Current Issues in Tourism, 15(8), 707–724.
  • Mylonakis, J., & Kendristakis, E. (2006). Evaluation of museums service quality: A research study of museums and galleries visitors' satisfaction. Tourism and Hospitality Management, 12(2), 37-54.
  • Nowacki, M. M. (2005). Evaluating a museum as a tourist product using the SERVQUAL method. Museum Management and Curatorship, 20, 235-250.
  • Onur, B. (2012). Çağdaş Müze Eğitim ve Gelişim Müze Psikolojisine Giriş [Contemporary Museum Education and Development Introduction to Museum Psychology]. Ankara: İmge Kitabevi Yayınları.
  • Oral, S., & ÇelikYetim, A. (2014). Deneyimsel değer, tüketici tatmini ve tüketici sadakati arasındaki ilişkinin belirlenmesine yönelik bir araştırma [A research on determining the relationship between experiential value, consumer satisfaction and consumer loyalty]. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi,16(3), 469-497.
  • Ortony, A., & Turner, T. J. (1990). What’s basic about basic emotions?. Psychological Review, 97(3), 315-331.
  • Patton, Q. M. (1987). How to use qualitative methods in evaluation. London: Sage Pub.
  • Plutchik, R. (1980). A general psycho evolutionary theory of emotion. In R. Plutchik & H. Kellerman (Eds.). Emotion: Theory, research and experience (pp. 3-31). New York: Academic Press.
  • Plutchik, R. (2001). The nature of emotions. American Scientist, 89(4), 344-350.
  • Ross, S. D. (1994). Art and its significance an anthology of aesthetic theory. Albany: State University of New York Press.
  • Sandell, R., & Janes, R. R. (2007). Museum management and marketing. Routledge.
  • Soykan, Ö. N. (2009). Sanat Sosyolojisi Kuram ve Uygulama [Sociology of Art Theory and Practice]. İstanbul: Dönence Yayınları.
  • Tezcan, M. (2011). Sanat Sosyolojisi Giriş [Introduction to Sociology of Art]. Ankara: Anı Yayıncılık.
  • Tolstoy, L. N. (2004). What is Art? (A. B. Dural, Trans.). İstanbul: Bilge Karınca Yayınları. (Original work published 1897)
  • Trihn, T. T., & Ryan, C. (2013). Museums, exhibits and visitor satisfaction: A study of the Cham Museum, Danang, Vietnam. Journal of Tourism and Cultural Change, 11(4), 239–263.
  • Trivedi, S. (2004). Artist-audience communication: Tolstoy reclaimed. The Journal of Aesthetic Education, 38(2), 38-52.
  • Türker, A. (2016). Duygusal beceri değerlendirme sürecinin müşteri memnuniyetine etkisi: Turist rehberleri üzerine bir uygulama [The effect of emotional skill assessment process on customer satisfaction: An Investigation on tourist guides]. Journal of Travel and Hospitality Management, 13(2), 6-20.
  • Ulusoy, M. D. (2005). Sanatın Sosyal Sınırları [Social Boundaries of Art]. Ankara: Ütopya Yayınevi.
  • Umur, M. (2015). Turist rehberlerinin müze hizmet kalitesi algılamaları üzerine bir araştırma: Göreme Açık Hava Müzesi örneği [A research on perceptions of museum service quality by tourist guides: The case of Göreme Open Air Museum]. Kastamonu Üniversitesi, İktisadi ve İdari Bilimler Fakültesi Dergisi,10, 68-90.
  • Weitz, M. (1956). The role of theory in aesthetics. The Journal of Aestheticsand Art Criticism, 15(1), 27-35.
  • Wertz, S. K. (1998). Human nature and art: From Descartes and Hume to Tolstoy. Journal of Aesthetic Education, 32(3), 75-81.
  • Yıldırım, A., & Şimşek, H. (2016). Sosyal Bilimlerde Nitel Araştırma Yöntemleri [Qualitative research methods in the social sciences] (10. ed.). Ankara: Seçkin Yayıncılık.
  • Yılmaz, İ. (2011). Müze ziyaretçilerinin hizmet kalitesi algılamaları: Göreme Açık Hava Müzesi örneği [Service quality perceptions of museum visitors: Göreme Open Air Museum case]. Anatolia: Turizm Araştırmaları Dergisi, 22(2), 183-193.
  • Yücelt, U. (2000). Marketing museums: An empirical investigation among museum visitors. Journal of Non-profit and Public Sector Marketing, 8(3), 3-13.
There are 57 citations in total.

Details

Primary Language English
Subjects Tourism (Other)
Journal Section Research Article
Authors

Onur Selçuk 0000-0003-2818-2291

Meryem Akoğlan Kozak 0000-0003-0577-1843

Publication Date June 10, 2020
Submission Date January 31, 2019
Published in Issue Year 2020 Volume: 8 Issue: 1

Cite

APA Selçuk, O., & Akoğlan Kozak, M. (2020). Capturing Museum Experience with Emotional Transfer Theory. Advances in Hospitality and Tourism Research (AHTR), 8(1), 100-124. https://doi.org/10.30519/ahtr.599199


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