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Year 2021, Volume , Issue , Pages 0 - 0 2021-01-06

Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions

Aydin ERDEN [1] , Yonca ASLANBAY [2] , Beril DURMUŞ [3] , Murat ÇİNKO [4]

Abstract

The purpose of this paper is to reveal the impact of a host's facial traits and expressions on their perceived trustworthiness and preferences among users of accommodation-sharing platforms. The eye movements of 39 participants in the study while responding to the question of how much they would want to stay in each apartment presented on a created platform were recorded using an eye-tracking device in a controlled offline setting. A further online questionnaire was used to collect data about user preferences, to which 226 people responded. The results reveal the human face to be the most significant source of cognizance on accommodation sharing platforms; that hosts with positive profile photos are trusted and preferred more than those with less positive images; and that hosts with high fWHRs are trusted and preferred less than hosts with lower fWHRs. This study introduces a novel and broad approach to the tourism and hospitality field, involving a review and analysis of the relationships of different variables recorded in literature, confirming the universality of facial traits and expressions.

Keywords

perception, trustworthiness, accommodation sharing, facial width height ratio, emotional expressions, hospitality

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Details

Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article
Authors

Orcid: 0000-0002-5124-8335
Author: Aydin ERDEN (Primary Author)
Institution: ISTANBUL BILGI UNIVERSITY
Country: Turkey

Orcid: 0000-0002-9084-9600
Author: Yonca ASLANBAY
Institution: ISTANBUL BILGI UNIVERSITY
Country: Turkey

Orcid: 0000-0002-9679-9608
Author: Beril DURMUŞ
Institution: Marmara University
Country: Turkey

Orcid: 0000-0001-8560-7482
Author: Murat ÇİNKO
Institution: Marmara University
Country: Turkey
Supporting Institution Marmara University
Project Number SOS-B-070317-0120
Dates

Application Date : July 7, 2020
Acceptance Date : January 29, 2021
Publication Date : January 6, 2021

Cite

Bibtex @research article { ahtr765420, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2021}, volume = {}, pages = {0 - 0}, doi = {10.30519/ahtr.765420}, title = {Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions}, key = {cite}, author = {Erden, Aydin and Aslanbay, Yonca and Durmuş, Beril and Çinko, Murat} }
APA Erden, A , Aslanbay, Y , Durmuş, B , Çinko, M . (2021). Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions . Advances in Hospitality and Tourism Research (AHTR) , , 0-0 . DOI: 10.30519/ahtr.765420
MLA Erden, A , Aslanbay, Y , Durmuş, B , Çinko, M . "Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions" . Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0 <https://dergipark.org.tr/en/pub/ahtr/issue/59492/765420>
Chicago Erden, A , Aslanbay, Y , Durmuş, B , Çinko, M . "Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions". Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0
RIS TY - JOUR T1 - Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions AU - Aydin Erden , Yonca Aslanbay , Beril Durmuş , Murat Çinko Y1 - 2021 PY - 2021 N1 - doi: 10.30519/ahtr.765420 DO - 10.30519/ahtr.765420 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 0 EP - 0 VL - IS - SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.765420 UR - https://doi.org/10.30519/ahtr.765420 Y2 - 2021 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions %A Aydin Erden , Yonca Aslanbay , Beril Durmuş , Murat Çinko %T Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions %D 2021 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V %N %R doi: 10.30519/ahtr.765420 %U 10.30519/ahtr.765420
ISNAD Erden, Aydin , Aslanbay, Yonca , Durmuş, Beril , Çinko, Murat . "Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions". Advances in Hospitality and Tourism Research (AHTR) / (January 2021): 0-0 . https://doi.org/10.30519/ahtr.765420
AMA Erden A , Aslanbay Y , Durmuş B , Çinko M . Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
Vancouver Erden A , Aslanbay Y , Durmuş B , Çinko M . Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
IEEE A. Erden , Y. Aslanbay , B. Durmuş and M. Çinko , "Trustworthiness of Hosts in Accommodation Sharing: The Effect of Facial Traits and Expressions", Advances in Hospitality and Tourism Research (AHTR), pp. 0-0, Jan. 2021, doi:10.30519/ahtr.765420
Authors of the Article
Aydin ERDEN [1]
Yonca ASLANBAY [2]
Beril DURMUŞ [3]
Murat ÇİNKO [4]
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