Year 2021, Volume , Issue , Pages 0 - 0 2021-04-22

The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

İlker KILIÇ [1] , Ali DOĞANTEKİN [2] , Yasar SARI [3]


The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.
Destination Marketing, Virtual Reality, Behavioral Intention, Brochure
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Primary Language en
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article
Authors

Orcid: 0000-0003-0617-2260
Author: İlker KILIÇ
Institution: YOZGAT BOZOK UNIVERSITY
Country: Turkey


Orcid: 0000-0003-3081-4884
Author: Ali DOĞANTEKİN (Primary Author)
Institution: YOZGAT BOZOK UNIVERSITY
Country: Turkey


Orcid: 0000-0001-8841-4424
Author: Yasar SARI
Institution: Eskişehir Osmangazi University
Country: Turkey


Supporting Institution Eskişehir Osmangazi University, Scientific Research Projects Unit
Project Number 201725049
Dates

Application Date : August 22, 2020
Acceptance Date : May 1, 2021
Publication Date : April 22, 2021

Bibtex @research article { ahtr784131, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2021}, volume = {}, pages = {0 - 0}, doi = {10.30519/ahtr.784131}, title = {The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing}, key = {cite}, author = {Kılıç, İlker and Doğantekin, Ali and Sarı, Yasar} }
APA Kılıç, İ , Doğantekin, A , Sarı, Y . (2021). The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing . Advances in Hospitality and Tourism Research (AHTR) , , 0-0 . DOI: 10.30519/ahtr.784131
MLA Kılıç, İ , Doğantekin, A , Sarı, Y . "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing" . Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0 <https://dergipark.org.tr/en/pub/ahtr/issue/59492/784131>
Chicago Kılıç, İ , Doğantekin, A , Sarı, Y . "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing". Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0
RIS TY - JOUR T1 - The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing AU - İlker Kılıç , Ali Doğantekin , Yasar Sarı Y1 - 2021 PY - 2021 N1 - doi: 10.30519/ahtr.784131 DO - 10.30519/ahtr.784131 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 0 EP - 0 VL - IS - SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.784131 UR - https://doi.org/10.30519/ahtr.784131 Y2 - 2021 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing %A İlker Kılıç , Ali Doğantekin , Yasar Sarı %T The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing %D 2021 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V %N %R doi: 10.30519/ahtr.784131 %U 10.30519/ahtr.784131
ISNAD Kılıç, İlker , Doğantekin, Ali , Sarı, Yasar . "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing". Advances in Hospitality and Tourism Research (AHTR) / (April 2021): 0-0 . https://doi.org/10.30519/ahtr.784131
AMA Kılıç İ , Doğantekin A , Sarı Y . The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
Vancouver Kılıç İ , Doğantekin A , Sarı Y . The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
IEEE İ. Kılıç , A. Doğantekin and Y. Sarı , "The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing", Advances in Hospitality and Tourism Research (AHTR), pp. 0-0, Apr. 2021, doi:10.30519/ahtr.784131