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The Effect of Color in Airbnb Listings on Guest Ratings

Year 2021, Volume , Issue , 0 - 0, 28.07.2021


The present research analyzes the color scheme of more than 30,000 photos in Airbnb listings in New York City to examine the relationship between the color schemes of Airbnb properties and guest ratings. The research finds that Airbnb listings with black as the dominant background or foreground color and those with magenta as the accent color received lower guest ratings than listings with other colors. This research also finds significant interaction effects of color, saturation, and value (brightness) of accent colors, indicating that it is important to select an optional saturation and value for each color.


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Primary Language English
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article

Hyunkyu JANG (Primary Author)
Governors State University
United States

Publication Date July 28, 2021
Application Date October 31, 2020
Acceptance Date July 26, 2021
Published in Issue Year 2021, Volume , Issue


Bibtex @research article { ahtr819112, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2021}, volume = {}, pages = {0 - 0}, doi = {10.30519/ahtr.819112}, title = {The Effect of Color in Airbnb Listings on Guest Ratings}, key = {cite}, author = {Jang, Hyunkyu} }
APA Jang, H. (2021). The Effect of Color in Airbnb Listings on Guest Ratings . Advances in Hospitality and Tourism Research (AHTR) , , 0-0 . DOI: 10.30519/ahtr.819112
MLA Jang, H. "The Effect of Color in Airbnb Listings on Guest Ratings" . Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0 <>
Chicago Jang, H. "The Effect of Color in Airbnb Listings on Guest Ratings". Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0
RIS TY - JOUR T1 - The Effect of Color in Airbnb Listings on Guest Ratings AU - Hyunkyu Jang Y1 - 2021 PY - 2021 N1 - doi: 10.30519/ahtr.819112 DO - 10.30519/ahtr.819112 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 0 EP - 0 VL - IS - SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.819112 UR - Y2 - 2021 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) The Effect of Color in Airbnb Listings on Guest Ratings %A Hyunkyu Jang %T The Effect of Color in Airbnb Listings on Guest Ratings %D 2021 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V %N %R doi: 10.30519/ahtr.819112 %U 10.30519/ahtr.819112
ISNAD Jang, Hyunkyu . "The Effect of Color in Airbnb Listings on Guest Ratings". Advances in Hospitality and Tourism Research (AHTR) / (July 2021): 0-0 .
AMA Jang H. The Effect of Color in Airbnb Listings on Guest Ratings. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
Vancouver Jang H. The Effect of Color in Airbnb Listings on Guest Ratings. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
IEEE H. Jang , "The Effect of Color in Airbnb Listings on Guest Ratings", Advances in Hospitality and Tourism Research (AHTR), pp. 0-0, Jul. 2021, doi:10.30519/ahtr.819112

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