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Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters

Year 2021, Volume , Issue , 0 - 0, 28.07.2021
https://doi.org/10.30519/ahtr.894577

Abstract

This paper analyses the effects of the cultural attributes of tourist destinations on the satisfaction levels of visitors and the impact of this satisfaction rating on visitor loyalty. Additionally, a multiple-group analysis was conducted to compare the responses of first-time visitors and repeat visitors. For this study, a self-administered questionnaire was used to survey 411 international tourists who were visiting Istanbul, Turkey, through convenience sampling. The findings indicated that cultural attractions at the destination impacted the overall satisfaction rating of the visitors, and that this specific satisfaction rating determined the loyalty of the tourist to return to the destination. This relationship between cultural attractions, satisfaction and visitor loyalty was a significant factor for both groups.

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Year 2021, Volume , Issue , 0 - 0, 28.07.2021
https://doi.org/10.30519/ahtr.894577

Abstract

References

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  • Akova, O., & Atsız, O. (2019). Sociocultural impacts of tourism development on heritage sites. In D. Gürsoy, & R. Nunkoo (Eds.), The Routledge handbook of tourism impacts (pp. 252–264). London: Routledge.
  • Albayrak, T., & Caber, M. (2013). The symmetric and asymmetric influences of destination attributes on overall visitor satisfaction. Current Issues in Tourism, 16(2), 149–166. https://doi.org/10.1080/13683500.2012.682978
  • Alegre, J., & Garau, J. (2010). Tourist Satisfaction and Dissatisfaction. Annals of Tourism Research, 37(1), 52–73. https://doi.org/10.1016/j.annals.2009.07.001
  • Almeida-Santana, A., & Moreno-Gil, S. (2018). Understanding tourism loyalty: Horizontal vs. destination loyalty. Tourism Management, 65, 245–255. https://doi.org/10.1016/j.tourman.2017.10.011
  • Altunel, M. C., & Erkut, B. (2015). Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention. Journal of Destination Marketing and Management, 4(4), 213–221. https://doi.org/10.1016/j.jdmm.2015.06.003
  • Atsız, O. (2021). Virtual reality technology and physical distancing: A review on limiting human interaction in tourism. Journal of Multidisciplinary Academic Tourism, 6(1), 27–35. https://doi.org/10.31822/jomat.834448
  • Atsız, O., Leoni, V., & Akova, O. (2020). Determinants of tourists’ length of stay in cultural destination: one-night vs longer stays. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/jhti-07-2020-0126
  • Babolian Hendijani, R. (2016). Effect of food experience on tourist satisfaction: the case of Indonesia. International Journal of Culture, Tourism, and Hospitality Research, 10(3), 272–282. https://doi.org/10.1108/IJCTHR-04-2015-0030
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  • Biodun, A. B., Din, A. K. H., & Abdullateef, A. O. (2013). The relationship between tourist expectation, perceived quality and satisfaction with tourism products. International Business Management, 7(3), 158–164. https://doi.org/10.3923/ibm.2013.158.164
  • Biswas, C., Deb, S. K., Hasan, A. A.-T., & Khandakar, M. S. A. (2020). Mediating effect of tourists’ emotional involvement on the relationship between destination attributes and tourist satisfaction. Journal of Hospitality and Tourism Insights, ahead-of-p. https://doi.org/10.1108/jhti-05-2020-0075
  • Buhalis, D. (2000). Marketing the competitive destination of the future. Tourism Management, 21(1), 97–116. https://doi.org/10.1016/S0261-5177(99)00095-3
  • Cetin, G. (2020). Experience vs quality: predicting satisfaction and loyalty in services. Service Industries Journal, 40(15–16), 1167–1182. https://doi.org/10.1080/02642069.2020.1807005
  • Chahal, H., & Devi, A. (2015). Destination Attributes and Destination Image Relationship in Volatile Tourist Destination: Role of Perceived Risk. Metamorphosis: A Journal of Management Research, 14(2), 1–19. https://doi.org/10.1177/0972622520150203
  • Chen, C.-F., & Myagmarsuren, O. (2010). Exploring Relationships between Mongolian Destination Brand Equity, Satisfaction and Destination Loyalty. Tourism Economics, 16(4), 981–994. https://doi.org/10.5367/te.2010.0004
  • Chi, C. G. Q. (2012). An examination of destination loyalty: Differences between first-time and repeat visitors. Journal of Hospitality and Tourism Research, 36(1). https://doi.org/10.1177/1096348010382235
  • Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007
  • Chin, W. W. (2010). How to Write Up and Report PLS Analyses. In V. . Vinzi, W. . Chin, J. Henseler, & H. Wang (Eds.), Handbook of Partial Least Squares: Concepts, methods and application (pp. 645–689). Springer. https://doi.org/10.1007/978-3-540-32827-8_29
  • Chon, K.-S., & Olsen, M. D. (1991). Functional and symbolic congruity approaches to consumer satisfaction/dissatisfaction in tourism. Journal of the International Academy of Hospitality Research, 3, 2–22.
  • Cong, L. C. (2016). A formative model of the relationship between destination quality, tourist satisfaction and intentional loyalty: An empirical test in Vietnam. Journal of Hospitality and Tourism Management, 26, 50–62
  • Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4). https://doi.org/10.1016/0160-7383(77)90037-8
  • del Bosque, I. R., & San Martín, H. (2008). Tourist satisfaction a cognitive-affective model. Annals of Tourism Research, 35(2), 551–573. https://doi.org/10.1016/j.annals.2008.02.006
  • Dijkstra, T. K., & Henseler, J. (2015). Consistent partial least squares path modeling. MIS Quarterly: Management Information Systems, 39(2), 297–316. https://doi.org/10.25300/MISQ/2015/39.2.02
  • Eusébio, C., & Vieira, A. L. (2013). Destination Attributes’ Evaluation, Satisfaction and Behavioural Intentions: A Structural Modelling Approach. International Journal of Tourism Research, 15(1), 66–80. https://doi.org/10.1002/jtr.877
  • Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of Business Research, 69(8). https://doi.org/10.1016/j.jbusres.2015.12.008
  • Geisser, S. (1975). The predictive sample reuse method with applications. Journal of the American Statistical Association, 70(350). https://doi.org/10.1080/01621459.1975.10479865
  • George, D., & Mallery, P. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference Fourth Edition. Boston: Pearson Education, Inc.
  • Gezici, F., & Kerimoglu, E. (2010). Culture, tourism and regeneration process in Istanbul. International Journal of Culture, Tourism and Hospitality Research, 4(3), 252–265. https://doi.org/10.1108/17506181011067637
  • Ghosh, P., & Sofique, M. A. (2012). Tourist Satisfaction at Cultural Heritage Destinations: An Empirical Study of West Bengal, India. Asian Journal of Multidimensional Research, 1(6), 55–68.
  • Gursoy, D., Akova, O., & Atsız, O. (2021). Understanding the heritage experience: a content analysis of online reviews of World Heritage Sites in Istanbul. Journal of Tourism and Cultural Change, 1–24. https://doi.org/10.1080/14766825.2021.1937193
  • Gursoy, D., Chen, J. S., & Chi, C. G. (2014). Theoretical examination of destination loyalty formation. International Journal of Contemporary Hospitality Management, 26(5), 809–827. https://doi.org/10.1108/IJCHM-12-2013-0539
  • Hair, J., Hult, G., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM). Sage.
  • Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
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Details

Primary Language English
Subjects Hospitality Leisure Sport and Tourism
Journal Section Research Article
Authors

Ozan ATSIZ (Primary Author)
Yozgat Bozok University
0000-0003-2962-1903
Türkiye


Orhan AKOVA
ISTANBUL UNIVERSITY, FACULTY OF ECONOMICS
0000-0001-7740-2938
Türkiye

Publication Date July 28, 2021
Application Date March 10, 2021
Acceptance Date August 16, 2021
Published in Issue Year 2021, Volume , Issue

Cite

Bibtex @research article { ahtr894577, journal = {Advances in Hospitality and Tourism Research (AHTR)}, issn = {2147-9100}, eissn = {2148-7316}, address = {Akdeniz University, Tourism Faculty Dumlupınar Boulevard Post Code: 07058 Campus ANTALYA, TURKEY}, publisher = {Akdeniz University}, year = {2021}, volume = {}, pages = {0 - 0}, doi = {10.30519/ahtr.894577}, title = {Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters}, key = {cite}, author = {Atsız, Ozan and Akova, Orhan} }
APA Atsız, O. & Akova, O. (2021). Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters . Advances in Hospitality and Tourism Research (AHTR) , , 0-0 . DOI: 10.30519/ahtr.894577
MLA Atsız, O. , Akova, O. "Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters" . Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0 <https://dergipark.org.tr/en/pub/ahtr/issue/59492/894577>
Chicago Atsız, O. , Akova, O. "Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters". Advances in Hospitality and Tourism Research (AHTR) (2021 ): 0-0
RIS TY - JOUR T1 - Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters AU - Ozan Atsız , Orhan Akova Y1 - 2021 PY - 2021 N1 - doi: 10.30519/ahtr.894577 DO - 10.30519/ahtr.894577 T2 - Advances in Hospitality and Tourism Research (AHTR) JF - Journal JO - JOR SP - 0 EP - 0 VL - IS - SN - 2147-9100-2148-7316 M3 - doi: 10.30519/ahtr.894577 UR - https://doi.org/10.30519/ahtr.894577 Y2 - 2021 ER -
EndNote %0 Advances in Hospitality and Tourism Research (AHTR) Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters %A Ozan Atsız , Orhan Akova %T Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters %D 2021 %J Advances in Hospitality and Tourism Research (AHTR) %P 2147-9100-2148-7316 %V %N %R doi: 10.30519/ahtr.894577 %U 10.30519/ahtr.894577
ISNAD Atsız, Ozan , Akova, Orhan . "Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters". Advances in Hospitality and Tourism Research (AHTR) / (July 2021): 0-0 . https://doi.org/10.30519/ahtr.894577
AMA Atsız O. , Akova O. Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
Vancouver Atsız O. , Akova O. Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters. Advances in Hospitality and Tourism Research (AHTR). 2021; 0-0.
IEEE O. Atsız and O. Akova , "Cultural destination attributes, overall tourist satisfaction and tourist loyalty: First Timers versus Repeaters", Advances in Hospitality and Tourism Research (AHTR), pp. 0-0, Jul. 2021, doi:10.30519/ahtr.894577


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