aui̇i̇bfd Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 2687-184X Anadolu University Business Administration İşletme FRANCHISING SİSTEMi VE SÖZLEŞMESİ Barış Gülfidan ANADOLU ÜNİVERSİTESİ 12 01 1997 13 1 329 344 01 31 1997 Copyright © 1965, Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 1965 Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi Franchising 1 ADAMS Jhon-JONES KV Prichard, Franchising: Practice and Precedents in Business Format Franchising, ikinci Baskı, Butterworths and Co Ltd., Londra, 1987. 2 CHAN Peng S., T JUSTIS Roben, "Franchise Management in East Asia", Academy of Management Executive, Cilt 4. Sayı 2, 1990. 3 CROSS James C., WALKER Bruce J., "Service Marketing and Franchising: A Practical Business Marriage", Business Horizons, Kasım­Aralık 1987. 4 FORWARD Jim - FULOP Christina, "Elements of a Franchise: The Experiences of Established Firms", The Service lndustries Journal, Cilt 13, Sayı 4, Ekim 1993. 5 HOFFMAN Richard C., PRABLE John F., "Franchising: Selecting a Strategy tor Rapid Growth", Long Range Planning, Cilt 24, Sayı 4, 1991. 6 HUSZAGH Sandra M., HUSZAGH Fredrick W., MclNTYRE Faye S., "lnternational Franchising in The Contet of Competitive Strategy and The Theory of The Firm", lnternational Marketing Review, Cilt 9, Sayı 5, 1992. 7 KOTLER Philip, ARMSTRONG Gary, Principles of Marketing, Prentice-Hall lnternational Editions, Englewood Cliffs, 1989. 8 LOAVFOFF George T. K, Controlling the Vicarious Liability of Hotel and Motel Franchisors", The Cornell HRA Ouarterly, Cilt 35, Sayı 1, 1994. 9 LOVE John F., Altın Kemer Efsanesi, ligi Yayıncılık Limited Şirketi, 1989. 10 MENDELSOHN Martin, The Guide to Franchising, 5. Baskı, Cassell, Bookcraft (Bath Ltd.), Landon, 1992. 11 OUMLIL A. Ben, "Franchising and Global Services Marketing", Proceeding of The Sixth-Bi-Annual lnternational Conference of The Academy of Marketing Science, İstanbul, Türkiye, 1993. 12 STRUTTON David, PELTON Lov E., LUMPKIN James R., "The lnfluence of Psychological Climate on Conflict Resolution Strategies in Franchise Relationships" Journal of the Academy of Marketing Science, Cilt 21, Sayı 3, Yaz 1993. 13 ŞOĞUR Macide, İşletme Sıstemi Olarak Franchising, Der Yayınları­İstanbul, 1993. 14 TUNICK A.L., "Are You Ready For Franchising?", Franchising: lnstructors' Manual, SMALL BUSINESS ADMINISTRATION, Management Development Program, Ekim 1965. 15 UNUSAN Çağatay ,"Türkiye'de Franchising'in Gelişimi ve Ülkemiz kalkınması İçin Önemi", Pazarlama Dünyası, Yıl 7, Sayı 38, Mart/Nisan 1993. 16 WELCH Lawrance S., "Diffusion of Franchise System Use in lnternational Operations, lnternational Marketing Review, Cilt 6, Sayı 5, Yıl 1988. 17 BUSINESS WEEK. 18 DÜNYA, 12 Şubat, 1993, 22 Şubat 1993, 3 Mayıs 1993. 19 MEGATRENDS. 20 PANORAMA; 30 Ocak, 1993. 21 Ulusal Franchising Derneği, Dürüst Franchise ilkeleri, Temmuz 1993.