TV REKLAMLARI ETKİNLİĞİNİN BELİRLENMESİ VE BİR UYGULAMA

Year 1997, Volume: 13 Issue: 1, 89 - 108, 01.12.1997

Nuri Çalık

Abstract

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Keywords

Televizyon reklamları, Reklamcılık, Araştırma, Medya planlama

References

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