YÖNETİM MODASININ SORUN ALANLARI ÜZERİNE BİR İNCELEME

Yıl 2021, Cilt: 21 Sayı: 1, 157 - 176, 31.03.2021

Hasan Tutar , Ahmet Tuncay Erdem

https://doi.org/10.11616/basbed.v21i60671.871763

Öz

Yorumlayıcı ve eleştirel bir yaklaşımla yürütülen bu kavramsal çalışmanın temel amacı, bilimsel bilginin olgusal dilini kullanmadan, retoriksel bir üslupla gerçekleştirilen moda yaklaşımlara dikkat çekmektir. Son dönemde yönetim modaları olarak sınıflandırılan bu retorik dilin ürettiği yayınlar, ne yazık ki bilimsel kaygılardan uzak, nicelik kaygısıyla yürütülen çalışmalardır. Niteliğe dikkat edilmeden nicelik kaygısıyla yürütülen yönetim modaları, emek ve zaman israfından başka bir anlam ifade etmemektedir. Kavramları bağlamından kopararak keyfi bir şekilde kullanımıyla üretilen moda yaklaşımları, literatüre ve uygulamaya katkı sağlama yeterliliğinden uzaktır.

Anahtar Kelimeler

Neologizm, Yönetim Modası, Guru Söylemi, Retorik, Metafor

AN INVESTIGATION ON THE PROBLEM AREAS OF MANAGEMENT FASHION

Öz

This conceptual study's main purpose, conducted with an interpretative and critical understanding, is to draw attention to fashionable approaches carried out with rhetorical language without using the factual language of scientific knowledge. The approaches produced by this rhetorical language, which has been recently classified as fashion approaches, are unfortunately carried out with the concern of publishing, far from scientific concerns. Management fashions, which are carried out with the concern of quantity without paying attention to quantity, do not mean anything other than a waste of labor and time. Fashion approaches produced by taking the concepts out of context and using them arbitrarily do not make any sense other than a waste of effort and mind and do not contribute to the literature and practice.

Anahtar Kelimeler

Neologism, Management Fashions, Guru Discourse, Rhetoric, Metaphor

Kaynakça

• Abrahamson, E. (1996). Management fashion. Academy of management review, 21(1), 254-285.
• Adžić, S. (2018). Learning organization: A fine example of a management fad. Business and Economic Horizons, 14(3), 477-487.
• Aşik, N. A. (2018). İşe Yabancilaşma Boyutlarinin Demografik Değişkenler Açisindan İncelenmesi. İşletme Bilimi Dergisi, 6(3), 175-197.
• Atkins, K. (2019). Project Management and Strategy Alignment in Academia.
• Benders, J., Van Grinsven, M. and Ingvaldsen, J. (2019). The persistence of management ideas. The Oxford Handbook of Management Ideas, 270-285.
• Bilginoglu, E. and Yozgat, U. (2017). Is "Workplace Fun" A New Management Fashion Or Another Passing Fad? Journal of Management Marketing and Logistics, 4(4), 448-455.
• Boenig, R. and Davis, K. (Eds.). (2000). Manuscript, narrative, lexicon: essays on literary and cultural transmission in honor of Whitney F. Bolton: Bucknell University Press.
• Bondarouk, T., Ruël, H. and Roeleveld, B. (2019). Exploring electronic HRM: Management fashion or fad. Wilkinson, A./Bacon, N./Snell, S./Lepak, D.(Hg.): The Sage handbook of Human Resource Management, 2, 271-290.
• Bulut, F. and Yildiz, M. S. (2018). Sağlik Profesyonellerinin Yalin Uygulamalara Direncini Belirlemeye Yönelik Bir Araştirma. İşletme Bilimi Dergisi, 6(3), 239-272.
• Cerchia, R. E. and Piccolo, K. (2019). The ethical consumer and codes of ethics in the fashion industry. Laws, 8(4), 23.
• Chikán, A. and Sprague, L. G. (2019). A life cycle model of major innovations in operations management. International Journal of Quality Innovation, 5(1), 5.
• Ciocioi, V.E. (2019). Metaphor Translatability, Untranslatability and In-Betweens. Buletinul Stiintific al Universitatii Politehnica din Timisoara, Seria Limbi Moderne(18), 90-99.
• David, R. J. and Strang, D. (2006). When fashion is fleeting: Transitory collective beliefs and the dynamics of TQM consulting. Academy of Management Journal, 49(2), 215-233.
• De Burgundy, J. (1996). Shoot the messenger! Crazy management fads and faddish management "crazies ". Empowerment in Organizations.
• Dickins, J. (2005). Two models for metaphor translation. Pragmatics, 24, 595-604.
• Dźwigoł, H. (2019). Research methods and techniques in new management trends: research results. Virtual Economics, 2(1), 31-48.
• Earle, C. S. (2018). Religion, Democracy, and Public Writing: Habermas on the Role of Religion in Public Life. College English, 81(2), 133-154.
• Ettorre, B. (1997). What's the next business buzzword? Management Review, 86(8), 33.
• Flamholtz, E. G., Johanson, U. and Roslender, R. (2020). Reflections on the progress in accounting for people and some observations on the prospects for a more successful future. Accounting, Auditing & Accountability Journal.
• Gibson, J. W. and Tesone, D. V. (2001). Management fads: Emergence, evolution, and implications for managers. Academy of Management Perspectives, 15(4), 122-133.
• Güler, S. (2020). Örgüt Yanlısı Yaklaşımların Davranışsal İktisat Varsayımları Açısından İncelenmesi Ve Bir Ölçek Geliştirme Çalışması, Sakarya Üniversitesi, Sosyal Bilimler Enstitüsü, Yayınlanmamış Doktora Tezi.
• Hansen, U., Bode, M. and Moosmayer, D. (2020). Stakeholder Theory between General and Contextual Approaches. In Wirtschafts-und Unternehmensethik (pp. 672-684): Springer.
• Hislop, D. (2010). Knowledge management as an ephemeral management fashion? Journal of Knowledge Management.
• Klincewicz, K. (2017). Management fashions: Turning bestselling ideas into objects and institutions: Routledge.
• Madsen, D. Ø., Slåtten, K. and Johanson, D. (2017). The emergence and evolution of benchmarking: a management fashion perspective. Benchmarking: An International Journal.
• Madsen, D. Ø. and Slåtten, K. (2019). Examining the emergence and evolution of Blue Ocean Strategy through the lens of management fashion theory. Social Sciences, 8(1), 28.
• Matthias, O., Fouweather, I., Gregory, I. and Vernon, A. (2017). Making sense of big data–can it transform operations management? International Journal of Operations & Production Management.
• Miller, D. and Hartwick, J. (2002). Spotting management fads. Harvard Business Review, 80(10), 26-27, 126.
• Mosonyi, S., Empson, L. and Gond, J. P. (2020). Management consulting: Towards an integrative framework of knowledge, identity, and power. International Journal of Management Reviews, 22(2), 120-149.
• Newmark, P. (1988). A textbook of translation (Vol. 66): Prentice hall New York.
• Nida, E. A. and Taber, C. R. (1982). The theory and practice of translation (Vol. 8): Brill Archive.
• Quemada, B. (2007). Avant-propos, in: Neologica.
• Piazza, A. and Abrahamson, E. (2020). Fads and fashions in management practices: Taking stock and looking forward. International Journal of Management Reviews, 22(3), 264-286.
• Plaskoff, J. (2017). Employee experience: the new human resource management approach. Strategic HR Review.
• Rappin, B. (2018). ‪ De quoi la Génération Y est-elle le nom?‪. Communication Organisation(1), 133-144.
• Rountree, J. (2018). Jürgen Habermas and Communication Studies. In Oxford Research Encyclopedia of Communication.
• Ryan, S. and Hurley, J. (2004). Have total quality management, business process reengineering and the learning organisation been replaced by knowledge management? Irish Journal of Management, 25(1), 41.
• Shearer, C., Clegg, S. and Johnston, J. (2018). The Impact of Contemporary Management Ideas: Their Influence on the Constitution of Public Sector Management Work. In Materiality and Managerial Techniques (pp. 103-131): Springer.
• Shunnaq, S. R., Radwan, A. A. and Shuqair, H. (2020). Problems in Translating Metaphors in Political Campaign Speeches: A Descriptive-Analytical Study. ELOPE: English Language Overseas Perspectives and Enquiries, 17(2), 257-278.
• Stańczyk-Hugiet, E., Piórkowska, K., Stańczyk, S. and Strużyna, J. (2019). Evolutionary Approaches and Organization and Management Theory (OMT): Common Ground. In Evolutionary Selection Processes: Emerald Publishing Limited.
• Şencan, H. and Bayraktar, O. (2017). Employees' approaches to human resources from the asset–resource concepts perspective.
• Tutar, H. (2009). Yeni yönetimyaklaşimlari ne kadar yeni? kuramsal bir inceleme. International Davraz Congess on Social and Economic Issues Shaping Worlds Future: New Global Dialogue, Suleymen Demirel Universty of Turkey.
• Tutar, H. (2018). Örgütsel Davranış Kongreleri Bildirilerinde “Metaforik Neolojizm” Sorunu Üzerine Eleştirel Bir İnceleme. İşletme Bilimi Dergisi, 6(3), 1-38.
• Wardhaugh, R. (2011). An introduction to sociolinguistics (Vol. 28): John Wiley & Sons.
• Volk, S. C. and Zerfass, A. (2020). Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice. Journal of Communication Management.
• Zorn, T. E. (2017). Management fashion/fad. The International Encyclopedia of Organizational Communication, 1-9.