Tatil Kararı Verme Tarzına Dayalı Bir Tipoloji

Alain Decrop; Pietro Zıdda

Typology of Vacation Decision-making Modes

Year 2008, Volume: 19 Issue: 1, 84 - 92, 01.06.2008

Abstract

Bu çalışmada, geleneksel sosyodemografik ve psikografik ölçütlerden ziyade, karar verme tarzı değişkenlerine dayalı, yeni bir turist tipolojisi sunulmaktadır. Çalışmada altı turist tipi tanımlanmaktadır: alışılmış turist, akılcı turist, hedonik turist, fırsatçı turist, kısıtlı turist ve uyumlu turist. Bu tipoloji, Belçikalı turistlerle yürütülen niteliksel bir çalışmanın sonuçlarının yorumlanması neticesinde ortaya çıkmıştır. Çalışmada, tipolojinin niceliksel olarak da geçerli kılınmasını sağlamak üzere temsili bir turist örnekleml İle faktör ve kümeleme analizleri yapılmıştır.

Keywords

tourists, typology, decision making, market segmentation, consumer behavior, tourist types

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