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Koronavirüs korkusunun sürdürülebilir tüketim ve yalnızlık üzerindeki etkisi

Year 2023, Volume: 26 Issue: 50, 741 - 762, 31.12.2023
https://doi.org/10.31795/baunsobed.1250881

Abstract

Koronavirüs hastalığı, etkisi ve genişliği itibariyle kendisini önceki salgınlardan ayırmakta ve insanlar belirsizlik ve korku oluşturan bu hastalığa karşı öngörülemeyen davranışlar sergilemektedir. Koronavirüs korkusunun yarattığı yeni davranış şekilleri en çok çevre yanlısı tutumlar ile sürdürülebilir tüketim biçimlerini etkilemektedir. Bu çalışmada koronavirüs korkusunun hem sürdürülebilir tüketim hem de yalnızlık üzerindeki etkileri araştırılmaktadır. 404 kişiyle yapılan çevrimiçi anket sonuçlarına göre insanların evde kaldıkları süre boyunca gıda tüketimlerinin arttığı ancak enerji tüketimlerinin azaldığı görülmüştür. Bu durum evde geçirilen sürelerin artması ve virüs nedeniyle kapanan işyerleri neticesinde insanların gelir kaybına uğramasına bağlanabilir. Sürdürülebilir tüketim ve yalnızlık bağlamında değerlendirildiğinde ise koronavirüs korkusunun psikolojik boyutunun yeniden kullanılabilirlik (geri dönüşüm), ekonomik boyutunun ise çevre duyarlılığı davranışlarında pozitif yönde etkili olduğu görülmüştür. Yalnızlığın ise hem çevre duyarlılığı hem de yeniden kullanılabilirlik (geri dönüşüm) üzerinde etkili olduğu fakat bu etkinin negatif olduğu bulunmuştur. Yani insanların çevreye duyarlı davranışları arttıkça ve eşyalarını daha fazla yeniden kullandıklarında yalnızlık düzeylerinin azaldığı ortaya çıkmıştır.

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Effect of coronavirus fear on sustainable consumption and loneliness

Year 2023, Volume: 26 Issue: 50, 741 - 762, 31.12.2023
https://doi.org/10.31795/baunsobed.1250881

Abstract

The coronavirus disease distinguishes itself from previous epidemics in terms of its impact and extent, and people exhibit unpredictable behaviors against this disease, which creates uncertainty and fear. The new behavior patterns created by the fear of coronavirus mostly affect environmental attitudes and sustainable consumption patterns. In this study, the effects of fear of coronavirus on both sustainable consumption and loneliness are investigated. According to the results of the online survey conducted with 404 people, it was seen that the food consumption of people increased during their stay at home, but their energy consumption decreased. This can be attributed to the increase in the time spent at home and the loss of income of people as a result of workplaces closed due to the virus. When evaluated in the context of sustainable consumption and loneliness, it has been seen that the psychological dimension of the fear of coronavirus is effective in reusability (recycling) and the economic dimension is effective in environmental awareness behaviors. It has been found that loneliness has an effect on both environmental awareness and reusability (recycling), but this effect is negative. In other words, it has been revealed that as people's environmentally sensitive behaviors increase and they reuse their belongings more, their level of loneliness decreases.

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Details

Primary Language Turkish
Subjects Business Administration
Journal Section Business
Authors

Yıldırım Yıldırım 0000-0002-5851-7788

İbrahim Topal 0000-0002-7119-9470

Early Pub Date December 28, 2023
Publication Date December 31, 2023
Submission Date February 13, 2023
Acceptance Date September 26, 2023
Published in Issue Year 2023 Volume: 26 Issue: 50

Cite

APA Yıldırım, Y., & Topal, İ. (2023). Koronavirüs korkusunun sürdürülebilir tüketim ve yalnızlık üzerindeki etkisi. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 26(50), 741-762. https://doi.org/10.31795/baunsobed.1250881

Baun SOBED