Daily Product Purchase Predictions with E-commerce Recommendations Using a Continual Learning Neural Network System

Year 2025, Volume: 10 Issue: 2, 144 - 152, 01.12.2025

Emmanuel Ndidi Osegi , Kingsley Ezebunwo Igbudu , Hachikaru Ngozi Okwu

Abstract

In this research paper, we propose an intelligent recommender system suitable for E-commerce transactions. The system employs an emerging ANN method called the Hierarchical Temporal Memory (HTM) for continuous predictive recommendation. The results considering open source data obtained from an online store were reported considering the adjustments of HTM columns parameter. The findings of the result indicate that higher columns will lead to enhanced performance with > 95% classification accuracy obtained at a set column size of 1000units. The proposed HTM-ANN is expected to be a promising alternative to existing feed-forward ANNs for real-time E-commerce applications.

Keywords

ANN , E-commerce , Continual Learning , Prediction , Recommender System

Daily Product Sales-Orders E-commerce Recommendations and Prediction Using a Continual Learning Neural Machine Learning System

Abstract

In this research paper, we propose an intelligent recommender system suitable for E-commerce transactions. The system employs an emerging ANN method called the Hierarchical Temporal Memory (HTM) for continuous predictive recommendation. The results considering open source data obtained from an online store were reported considering the adjustments of HTM columns parameter. The findings of the result indicate that higher columns will lead to enhanced performance with > 95% classification accuracy obtained at a set column size of 1000units. The proposed HTM-ANN is expected to be a promising alternative to existing feed-forward ANNs for real-time E-commerce applications.

Keywords

ANN , E-commerce , Continual Learning , Prediction , Recommender System

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