New Media Literacies of Communication Students

Year 2012, Volume: 3 Issue: 4, 265 - 277, 01.12.2012

Jale Balaban-sali

Abstract

This study examined new media literacy skills of university students based on Jenkins and his colleagues’ classification. Toward this purpose, an online Likert scale was administered to a sample (n=170). This scale included a multi-component understanding of media literacy such as tackling the consumption of media messages and the original creation of multimedia material. The Cronbach’s Alpha reliability coefficient of the scale was 0,93. The instrument was structured around three main sections; demographics, media use characteristics, and new media literacies (NMLs). The third section aimed to assess participants’ new media literacy skills by presenting them 60 items about their social and cultural modes of engagement, online interaction, and media consumption and creation patterns. The statements were conceptually built around the 12 NMLs skills identified by Jenkins and his colleagues. These skills are: Play, appropriation, distributed cognition, collective intelligence, judgment, transmedia navigation, networking, negotiation, and visualization. The results of the study showed that individuals who spent more time on Internet, social media, and blogging had the highest NMLs levels. Furthermore, young participants’ NMLs levels were higher than those over the age of 32.

Keywords

New media literacies, Social media skills, New media literacy assessment, Digital literacies, Measuring new literacies

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• Correspondence: Jale Balaban-Sali, Assistant Professor, Faculty of Communication Sciences,
• Anadolu University, Yunus Emre Campus, Eskisehir, Turkey