Connectist: Istanbul University Journal of Communication Sciences 2636-8943 Istanbul University 10.26650/CONNECTIST2020-0003 Communication and Media Studies İletişim ve Medya Çalışmaları The Future of New Media Studies and Big Data Related Threats: A Delphi Study Yeni Medya Çalışmalarının Geleceği ve Büyük Veri Kaynaklı Riskler: Bir Delfi Çalışması https://orcid.org/0000-0002-6050-2550 Bozkanat Esra KIRKLARELI UNIVERSITY https://orcid.org/0000-0002-4811-5558 Çömlekçi Mehmet Fatih KIRKLARELI UNIVERSITY 07 30 2020 58 37 64 01 12 2020 06 12 2020 Copyright © 1992, Connectist: Istanbul University Journal of Communication Sciences 1992 Connectist: Istanbul University Journal of Communication Sciences

Today, considering the significant developments in the context of new communication technologies, the impact of these tools in technological, economic, social, and political terms is being studied by interdisciplinary departments. In particular, the new media field, which is in continuous movement due to the digitalization process through the internet and computer technologies, comes to the forefront. The present study aims to identify issues that could be prominent in the future of new media studies by collecting data from experts in the field and open those issues for discussion. The Delphi technique, which is based on receiving controlled feedback from a specific group of experts and through a series of surveys, was used as the research method. As a result of the research, the topics of usage and protection of personal data, social media data analytics, cybersecurity, search engine optimization, and digital political communication will be prominent in the future of new media studies. All of these topics are related to big data and the problems that arise in its use, so the future of new media studies is discussed in light of this concept.

Yeni iletişim teknolojileri bağlamında kayda değer gelişmelerin yaşandığı günümüzde, bu araçların teknolojik, ekonomik, toplumsal ve politik anlamda yarattıkları etki birçok disiplinden araştırmacı tarafından incelenmektedir. Özellikle internet, bilgisayar teknolojileri ile dijitalleşmeye bağlı olarak gelişen ve sürekli bir devinim halinde olan yeni medya alanı da bu bağlamda öne çıkmaktadır. Yeni medyanın öncelikli olarak kitle iletişimini ve kişilerarası iletişimi büyük bir dönüşüme uğrattığı düşünüldüğünde, bu alan çerçevesindeki gelecek çalışma ve eğilimlerin tespit edilmesi önem kazanmaktadır. İşte bu çerçevede mevcut çalışmanın amacı yeni medya alanının/çalışmalarının geleceğinde öne çıkması muhtemel konuları alanın uzmanlarından veri toplayarak tespit etmek ve bunları tartışmaya açmaktır. Araştırmada yöntem olarak, belirli bir uzman grubundan ve bir dizi anket yoluyla kontrollü geri bildirim almaya dayanan Delfi metodu kullanılmıştır. Araştırma sonucunda yeni medyanın geleceğinde “kişisel verilerin kullanılması/korunması,” “sosyal medya veri analitiği,” “siber güvenlik,” “çevrimiçi arama motoru optimizasyonu,” ve “dijital siyasal iletişim” başlıklarının ön plana çıktığı görülmüştür. Tüm bu başlıkların büyük veri ve bu verinin kullanılması çerçevesinde ortaya çıkan sorunlarla ilintili olmasına bağlı olarak, yeni medyanın geleceği büyük veri kavramı ışığında tartışmaya açılmıştır.

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