A Research on the Narration Motivations of University Youth Through Social Media

Year 2020, , 1 - 17, 18.01.2021

Duygu Aydın

https://doi.org/10.26650/CONNECTIST2020-0521

Abstract

In digital platforms that connect people from all over the world, users are producers as well as consumers. Narration is an intrinsic feature of digital media as a method of expressing and establishing dialog. In communication of visual expressions, the metaphoric narrative style is a form of narration used very frequently by individual users. Those events which create influence by becoming an agenda topic on a social or global scale turn into collective stories on digital platforms. Different motivations can be influential in an individual sense in formation of the stories with metaphoric narrative style. This study analyzed the motivations for the metaphoric narrative style, which forms spontaneously with a common consensus in the events becoming an agenda topic on digital platforms. The study was conducted through the online survey technique with Selçuk University students. Factor analysis was applied to the data obtained from the participants for the purpose of analyzing the motivations of doing narration and sharing with the metaphoric narrative style on social media. These motivations were described with five factors being ‘Personal Satisfaction’, ‘Expressing the Content Effectively’, ‘Engaging the Agenda/Togetherness’, ‘Being Producer’ and ‘Escape from Reality/Story-making’.

Keywords

Story-making, story-telling, narration, narrative, social media

Supporting Institution

The author received no grant support for this work.

Üniversite Gençliğinin Sosyal Medyada Hikâyeleştirme Motivasyonları Üzerine Bir Araştırma

Abstract

Dünyanın dört bir tarafından insanları birbirine bağlayan dijital platformlarda kullanıcılar, tüketici olmanın yanı sıra üreticidirler. Kullanıcılar farklı motivasyonlar ve kendilerine özgü öyküleme tarzıyla gündemdeki konulara ilişkin içerik üretmekte ve paylaşmaktadır. İçerik üretimlerinde öyküleyici anlatım yaklaşımının ve görsel içeriklerde metaforik anlatı tarzının sıklıkla kullanıldığı görülmektedir. Toplumsal ya da dünya ölçeğinde gündem olarak etki yaratan olaylar dijital platformlarda kolektif hikâyelere dönüşmektedir. Pek çok insan ortak gündeme ilişkin bireysel yorumunu paylaşarak ya da bireysel içeriğini üreterek kolektif hikâyenin bir parçası olmaktadır. Metaforik anlatı tarzıyla kolektif hikâyelerin oluşmasında, kullanıcılar farklı motivasyonlarla hareket edebilmektedir. Bu çalışmada dijital platformlarda gündem olan olaylarda adeta ortak bir uzlaşmayla kendiliğinden oluşan metaforik öyküleme tarzının motivasyonları irdelenmiştir. “Dijital platformlarda kullanıcıların ürettikleri içeriklerde paylaşım tercihleri ne yöndedir?” “Paylaşımlarda içerikleri dönüştürerek metaforik anlatı tarzıyla öyküleme motivasyonları nelerdir?” gibi soruların cevapları aranmıştır. Araştırma Selçuk Üniversitesi öğrencileri üzerinde çevrim içi anket tekniğiyle gerçekleştirilmiştir. Sosyal medyada metaforik anlatı tarzıyla öyküleme ve paylaşım yapma motivasyonlarını analiz etmek amacıyla, katılımcılardan elde edilen verilere faktör analizi uygulanmıştır. ‘Kişisel Tatmin’, ‘İçeriği Etkili İfade Etme’, ‘Gündeme Dâhil Olma/Birliktelik’, ‘Üretici Olma’, ‘Gerçeklikten Kaçış/Hikâyeleştirme’ olmak üzere beş faktör ile bu motivasyonlar açıklanmıştır.

Keywords

Hikâyeleştirme, hikâye anlatımı, öyküleme, sosyal medya

References

• Abbott, P. H. (2008). The Cambridge introduction to narrative. New York, USA: Cambridge University Press.
• Adaval, R., & Wyer, R. S. (1998). The role of narratives in consumer information processing. Journal of Consumer Psychology, 7(3), 207-245. https://doi.org/10.1207/s15327663jcp0703_01.
• Alexander, B. (2006). Web 2.0: A new wave of innovation for teaching and learning? Educause Review, 41(2), 33-34. https://www.learntechlib.org/p/99174/.
• Azazi, N.Ç. (2017). Sunuş. In A. Ramsden ve S. Hollingsworth (Eds.), Hikâye anlatma sanatı - Hikâye anlatıcısının rehberi (A. Bucak, Trans.). İstanbul, Turkey: İletişim Yayınları.
• Barthes, R. (1975). Introduction to the structural analyses of narratives. New Literary History, 6(2), 237-272. https://doi.org/10.2307/468419.
• Baumeister, R. F., & Leonard S. N. (1994). How stories make sense of personal experiences: Motives that shape autobiographical narratives. Personality and Social Psychology Bulletin, 20(6), 676-690. https://doi.org/10.1177/0146167294206006.
• Bishop, J. (2012). The psychology of trolling and lurking: The role of defriending and gamification for increasing participation in online communities using seductive narratives. Virtual Community Participation and Motivation: Cross-Disciplinary Theories, IGI Global, 160-176. https://doi.org/10.4018/978-1-4666-2803-8.ch009.
• Bruner, J. (1990). Acts of meaning. Massachusetts, USA: Harvard Business School Press.
• Chen, V. H. H. (2014). Online participation and public discourse. CeDEM Asia 2014: Conference for E-Democracy an Open Government. December, MV-Verlag, 221.
• Couldry, N. (2008). Mediatization or mediation? Alternative understandings of the emergent space of digital storytelling. New Media & Society, 10(3), 373-391. https://doi.org/10.1177/1461444808089414.
• Delgadillo, Y., & Escalas, J. E. (2004). Narrative word-of-mouth communication: Exploring memory and attitude effects of consumer storytelling. NA - Advances in Consumer Research, 31, 186-192. http://www.acrwebsite.org/volumes/8881/volumes/v31/NA-31.
• Fischer, J. M., (2005). Free will, death, and immortality: The role of narrative. Philosophical Papers, 34(3), 379-403. https://doi.org/10.1080/05568640509485164.
• Ganzevoort, R. (1998). Proposal for a narrative analytical technique in empirical theology. Journal of Empirical Theology, 11(2), 23-40. https://doi.org/10.1163/157092598X00112.
• Gergen, K. J., & Gergen, M. M. (1988). Narrative and the self as relationship. Advances in Experimental Social Psychology, 21, 17-56. https://doi.org/10.1016/s0065-2601(08)60223-3.
• Goh, D. H.-L., Ang, R. P., Chua, A. Y. K., & Lee, C. S. (2009). Why we share: A study of motivations for mobile media sharing. Lecture Notes in Computer Science, International Conference on Active Media Technology, 195-206. https://doi.org/10.1007/978-3-642-04875-3_23.
• Herman, D. (2009). Basic elements of narrative. West Sussex, UK: Wiley-Blackwell Publication.
• Holton, A. E., Baek, K., Coddington, M., & Yaschur, C. (2014). Seeking and sharing: Motivations for linking on Twitter. Communication Research Reports, 31(1), 33-40. https://doi.org/10.1080/08824096.2013.843165.
• Lee, C. S. & Ma, L. (2012). News sharing in social media: The effect of gratifications and prior experience. Computers in Human Behavior, 28(2), 331-339. https://doi.org/10.1016/j.chb.2011.10.002.
• Liu, C. C., Liu, K. P., Chen, W. H., Lin, C. P., & Chen, G. D. (2011). Collaborative storytelling experiences in social media: Influence of peer-assistance mechanisms. Computers & Education, 57(2), 1544-1556. https://doi.org/10.1016/j.compedu.2011.02.002.
• Lundby, K. (2008). Digital storytelling, mediatized stories: Self-representations in new media. New York, USA: Peter Lang.
• Lyotard, J. F. (1984). The postmodern condition, theory and history of literature. Minneapolis, USA: University of Minnesota Press.
• Norrick, N. R. (2009). Twice-told tales: Collaborative narration of familiar stories. Language in Society, 26(2), 199-220. https://www.jstor.org/stable/4168761.
• Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology & Behavior, 12(6), 729-733. https://doi.org/10.1089/cpb.2009.0003.
• White, Hayden, (1987). The Content of the form: Narrative discourse and historical representation. Baltimore, USA: John Hopkins University Press.
• Woodside, A. G., Sood, S., & Miller, K. E. (2008). When consumers and brands talk: Storytelling theory and research in psychology and marketing. Psychology & Marketing, 25(2), 97-145. https://doi.org/10.1002/mar.20203.