Doğuş Üniversitesi Dergisi 1308-6979 Dogus University Aile İşletmelerinde Pazar Odaklılık ve Firma Performansi İlişkisi: Örgütsel Yeteneklerin Aracı Rolü Relationship between Market Orientation and Firm Performance: The Mediating Role of Organizational Capabilities in Family Business Çelik Ebru Erdoğan Gebze Teknik Üniversitesi, İşletme Fakültesi İşletme Bölümü Zehir Cemal Yıldız Teknik Üniversitesi, İktisadi ve İdari Bölümler Fakültesi, İşletme Bölümü 01 01 2017 18 1 147 163 Copyright © 2000, Dogus University Journal 2000 Dogus University Journal

Bu araştırma değişen ve gelişen pazar koşullarında pazar odaklılığın aile işletmelerinin örgütsel yetenekler geliştirebilmesini ve firmanın performansını nasıl etkilediğini anlamayı amaçlamıştır. Çalışma anket yöntemiyle Türkiye’ de aile işletmelerinde çalışan 840 kişi ile yapılmıştır. Sonuçlar pazar odaklılığın örgütsel yeteneklerin gelişimine pozitif katkı sağladığını ortaya koymaktadır. Çalışmanın diğer bir amacı örgütsel yeteneklerin pazar odaklılık ve firma performansı ilişkisi üzerinde aracı etkisini araştırmaktır. Girişimcilik yeteneğinin etkin bir şekilde aracı değişken olduğu görülmektedir. Sonuç olarak araştırmada ortaya konulan bütün hipotezler desteklenmiştir

This paper aimed to understand how market orientation affects family business performance that can build organizational capabilities in changing and emerging market. This research is based on a survey of 840 participants from family businesses in Turkey. The findings revealed that market orientation positively contributed to organizational capabilities. Another purpose of the study is the mediating effects of organizational capabilities on the association between market orientation and firm performance. So, findings showed that entrepreneurial capability is significantly mediated. As a result, all hypotheses revealed in the research are supported.

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