The main purpose of this study is to determine the convenience factors that affect webrooming and showrooming behaviors in an environment where retailers try to use omni-channel strategies to offer consumers an uninterrupted experience. The term ‘webrooming’ refers to the consumer behavior where customers research products online before going to a physical store to make the actual purchase. Showrooming, on the other hand, refers to the consumer behavior where customers visit physical retail stores to examine and experience products in person before purchasing them online. The research is descriptive in nature and was conducted through online survey forms with 419 people selected via convenience sampling. Research shows that perceived convenience across online and offline channels has different effects on these behaviors. It has been found that physically experiencing the product in offline stores and receiving detailed information from a sales representative increases webrooming intention. Additionally, the perceived ease of after-sales service in offline stores has been found to positively affect webrooming intention. In online stores, it has been determined that easy access to the website and ease of quick purchasing increase showrooming intention. However, it has been observed that the ease of evaluation and after-sales service in online stores does not affect showrooming intention. As a result, it was concluded that while the perception of convenience created in offline stores supports webrooming behavior, the convenience perceptions of online stores do not play a significant role in showrooming behavior. The study recommends that for future research, webrooming and showrooming behaviors should be examined in a broader context and that other variables should be taken into account. Additionally, it was emphasized that these findings could provide strategic clues for brand and store managers.