To Fortify China’s Soft Power Diplomacy

Year 2021, Issue: 2, 129 - 136, 29.12.2021

Zill-e-huma Mustafa Malik

Abstract

This work is an extension of Policy recommendations on strengthening China’s soft power. Although many scholars both Western (International) and Chinese (National) have immensely highlighted soft power diplomacy in several dimensions. This paper argues that China has strong soft power resources, but does not have an effective international media presence to sell its story. Moreover, China lacks a global presence yet as McDonald’s, KFC, dollars, and Hollywood have a strong Economy, Culture, and History. Therefore, I propose in this paper that China can enhance its soft power by fast-food chains with Chinese characteristics that I give the name of Chi-Fast and Chinese Film productions with the collaboration of Chinese Film Stars working with other regions in general and BRI countries in specific. By producing Film and video games with Chinese Characteristics (I would name it Chi-Film) and adding other languages and cultures of the regions would appeal a large number of people nonetheless, along with a strong foothold of Chinese Media globally and specifically presence in BRI countries.

Keywords

Soft power, China, BRI, Chi-Fast, Chi-Film

Çin'in Yumuşak Güç Diplomasisini Güçlendirmek

Abstract

This work is an extension of Policy recommendations on strengthening China’s soft power. Although many scholars both Western (International) and Chinese (National) have immensely highlighted soft power diplomacy in several dimensions. This paper argues that China has strong soft power resources, but does not have an effective international media presence to sell its story. Moreover, China lacks a global presence yet as McDonald’s, KFC, dollars, and Hollywood have a strong Economy, Culture, and History. Therefore, I propose in this paper that China can enhance its soft power by fast-food chains with Chinese characteristics that I give the name of Chi-Fast and Chinese Film productions with the collaboration of Chinese Film Stars working with other regions in general and BRI countries in specific. By producing Film and video games with Chinese Characteristics (I would name it Chi-Film) and adding other languages and cultures of the regions would appeal a large number of people nonetheless, along with a strong foothold of Chinese Media globally and specifically presence in BRI countries.

Keywords

Çin, Yumuşak Güç, BRI, Chi-Fast, Chi-Film

References

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