Nowadays, brand designs are becoming simpler in their designs. The reason for this is thatconsumers now prefer simpler modeled brands that are not overly obvious with their logo,emblem and pattern. In other words, today's consumer is uncomfortable to use products that call'expensive' and 'luxury'. Markets that are aware of this new perception of the consumer havestarted to show no tendency to use logo or pattern which is not obvious in their products. In thisdirection, it can be said that the consumer perception has evolved from the fervent consumptionto the unpretentious consumption. In this context, it is aimed to determine how consumers'perception is affected by the creation of two different focus groups composed of the five femalestudents of Marmara University Communication Faculty students and researchers, and the logo,emblem and designs of the brands go to simplification. In addition, the researchers are trying todetermine the effect of the participants on the perception of the place and the environment in theselection of high-branded bags, as well as perceptions of those with patterned, patternless,logistic or logos of high-price branded bags.