SUPPLIER SELECTION BASED ON BALANCED SCORECARD-AHP-MARCOS METHODS

Year 2020, Volume: 2 Issue: 2, 99 - 120, 30.12.2020

Fatma Selen Madenoğlu

Abstract

The main purpose in supply chain management is to make a profit while meeting customer expectations. The problem of supplier selection in supply chain management is one of the decisions that play an important role in the creation of new business opportunities by reducing costs, providing competitive advantage and increasing the success of the business. Supplier selection problem is a decision-making problem that involves evaluating more than one supplier according to more than one criteria. Supplier selection problems with multi-criteria decision-making solution methods is common in research areas. The aim of this study is to develop a systematic approach to the supplier selection process in terms of working with suppliers that are in line with the business strategic goals. An integrated solution approach has been proposed to the supplier performance evaluation and supplier selection problem, including the Balanced Score Card, Analytical Hierarchy Process (AHP), and Measurement of Alternatives and Ranking according to Compromise Solution (MARCOS) methods. In the proposed approach, supplier selection criteria is discussed in four main dimensions within the framework of the Balanced Score Card method. The importance levels, weights of the main and sub-supplier evaluation criteria are determined by using Analytical Hierarchy Process (AHP) method. The suppliers are ranked using Measurement of Alternatives and Ranking according to Compromise Solution (MARCOS) method. In order to show the applicability of the proposed approach, supplier selection problem of the production enterprise is presented. As a result of the application of the proposed approach, the suppliers are ranked.

Keywords

Multi Criteria Decision Making, Supplier Selection, Balanced Score Card, AHP, MARCOS

DENGELİ PUAN KART-AHP-MARCOS YÖNTEMLERİNE DAYALI TEDARİKÇİ SEÇİMİ

Abstract

Tedarik zinciri yönetiminde amaç, müşteri beklentilerini karşılarken kâr edebilmektir. Tedarik zinciri yönetiminde yer alan tedarikçi seçimi problemi maliyet azaltması, rekabet avantajı sağlaması ve işletmenin başarısının artmasıyla yeni iş imkanlarının oluşmasında önemli rol oynayan kararlardandır. Tedarikçi seçimi problemi, birden fazla tedarikçinin birden fazla kritere göre değerlendirilmesini içeren bir karar verme problemidir. Tedarikçi seçim problemlerinin çok kriterli karar verme çözüm yöntemleriyle ele alınması yaygın olan araştırma alanlarındadır. Bu çalışmanın amacı, işletme stratejik hedeflerine uygun tedarikçilerle çalışması konusunda tedarikçi seçim sürecine sistematik bir yaklaşım geliştirmektir. Tedarikçi performans değerlendirmesi ve tedarikçi seçim problemine Dengeli Puan Kart, Analitik Hiyerarşi Süreci (AHP) ve Uzlaşma Çözümüne Göre Alternatiflerin Ölçülmesi ve Sıralaması (MARCOS) yöntemlerinin olduğu bütünleşik bir çözüm yaklaşımı önerilmiştir. Önerilen yaklaşımda, Dengeli Puan Kart yöntemi mantığı çerçevesinde tedarikçi seçim kriterleri dört ana boyutta ele alınmıştır. Ana ve alt tedarikçi değerlendirme kriterlerinin önem seviyeleri yani ağırlıkları Analitik Hiyerarşi Süreci (AHP) yöntemiyle belirlenmiştir. Uzlaşma Çözümüne Göre Alternatiflerin Ölçülmesi ve Sıralaması (MARCOS) yöntemiyle tedarikçiler sıralanmıştır. Önerilen yaklaşımın uygulanabilirliğini göstermek için üretim işletmesinin tedarikçi seçim problemi uygulaması sunulmuştur. Önerilen yaklaşımın işletme uygulaması sonucunda işletmenin tedarikçileri sıralanmıştır.

Keywords

Çok Kriterli Karar Verme, AHP, Tedarikçi Seçimi, Dengeli Puan Kart, MARCOS

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