SOSYAL MEDYA KAVRAMI VE SOSYAL AĞ SİTELERİNDE YER ALAN ONLINE REKLAM UYGULAMALARININ İNCELENMESİ

Sami Sonat Özdemir; Meltem Özdemir; Eray Polat; Ramazan Aksoy

doi:10.17339/ejovoc.96993

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Year 2014, Volume: 4 Issue: 4, 58 - 64, 31.12.2014

Sami Sonat Özdemir Meltem Özdemir Eray Polat Ramazan Aksoy

https://doi.org/10.17339/ejovoc.96993

Cited By: 15

Abstract

Increasing number of social media visitors and their great interest in social networking all around the world, have caused the social networks become into a kind of advertising media when the original purpose were improving communication. This study aims to clarify the social media applications resulting changes in the perception of social communication by increasing the internet-based sharing opportunities and reveal the efficiency of online advertisements via social networking sites

Keywords

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