THE USAGE OF SOCIAL MEDIA FOR LEARNING AND TEACHING PURPOSES: AN IMPLEMENTATION OF EXTENDED THEORY OF REASONED ACTION MODEL

Year 2014, Volume: 1 , 503 - 509, 01.09.2014

İbrahim Akman Çiğdem Turhan

Abstract

The growing popularity of the social networking sites
has presented new options for the development of learning and teaching
environments to provide informal learning. In this study, the usage of social
networking sites for the purpose of learning and teaching has been analyzed
using the extended Theory of Reasoned Action (TRA) model. A survey has been
conducted to analyze the behavior in regard to the acceptance of social media
for learning and teaching and the results were systematically analyzed with linear
univariate and multivariate regression analysis techniques to apply the path
analysis approach. The test results indicated that TRA has significant
predictive power regarding the usage of social media for learning and teaching
purposes. Among external variables, only PRB showed significant influence on
the research model.

Keywords

Social media, social networking, informal learning, theory of reasoned action

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