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INVESTIGATION OF SHARED E-SCOOTER USAGE BY PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELING

Year 2022, Issue: 63, 83 - 90, 30.12.2022
https://doi.org/10.18070/erciyesiibd.1112977

Abstract

In this study, the factors affecting the intention to use shared e-scooter were investigated with a proposed structural model. The Technology Acceptance Model (TAM) was taken as the basis for the design of the proposed model. In the research model, the scope of the study has been expanded by adding factors such as Environmental Concern, Economic Benefit, Pleasure and Covid 19 Effect in addition to the factors included in TAM. The research model was analyzed with Partial Smallest Structural Equation Modeling (PLS-SEM), which gives suitable solutions for small datasets and does not require the assumption of multivariate normal distribution. As a result of the analysis, it was determined that the explanatory power of the model was high and compatible. Only two of the 12 hypotheses tested in the study were not supported. It has been determined that individuals who perceive public transportation vehicles as risky and have high environmental concern levels during the epidemic period have a higher intention to use e-scooter.

References

  • Abdul‐Muhmin, A. G. (2007). Explaining consumers’ willingness to be environmentally friendly. International Journal of Consumer Studies, 31(3), 237-247. https://doi.org/10.1111/j.1470-6431.2006.00528.x
  • Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS quarterly, 665-694. https://doi.org/10.2307/3250951

ORTAK PAYLAŞIMLI E-SCOOTER KULLANIMININ KISMİ EN KÜÇÜK KARELER YAPISAL EŞİTLİK MODELLMESİYLE ARAŞTIRILMASI

Year 2022, Issue: 63, 83 - 90, 30.12.2022
https://doi.org/10.18070/erciyesiibd.1112977

Abstract

Bu araştırmada ortak paylaşımlı e-scooter kullanım niyetini etkileyen faktörler önerilen bir yapısal model ile araştırılmıştır. Önerilen modelin tasarlanmasında Teknoloji Kabul Modeli (TKM) temel alınmıştır. Araştırma modelinde, TKM’ne yer alan faktörlere ilave olarak Çevresel Kaygı, Ekonomik Fayda, Zevk ve Covid 19 Etkisi gibi faktörler eklenerek çalışmanın kapsama alanı genişletilmiştir. Araştırma modeli küçük veri setleri için uygun çözümler veren ve özellikle çok değişkenli norma dağılım varsayımı gerektirmeyen Kısmi En Küçük Yapısal Eşitlik Modellemesi (KEK-YEM) ile analiz edilmiştir. Analiz sonucunda modelin açıklama gücünün yüksek ve uyumlu olduğu belirlenmiştir. Çalışmada sınan 12 hipotezden sadece ikisi desteklenmemiştir. Salgın döneminde toplu taşıma
araçlarını riskli olarak algılayan ve çevresel kaygı düzeyleri yüksek olan bireylerin e-scooter kullanım niyetinin daha yüksek olduğu tesbit edilmiştir.

References

  • Abdul‐Muhmin, A. G. (2007). Explaining consumers’ willingness to be environmentally friendly. International Journal of Consumer Studies, 31(3), 237-247. https://doi.org/10.1111/j.1470-6431.2006.00528.x
  • Agarwal, R., & Karahanna, E. (2000). Time flies when you're having fun: Cognitive absorption and beliefs about information technology usage. MIS quarterly, 665-694. https://doi.org/10.2307/3250951
There are 2 citations in total.

Details

Primary Language Turkish
Journal Section Makaleler
Authors

Yazgı Hazal Topçuoğlu 0000-0002-2780-4549

Veysel Yılmaz 0000-0001-5147-5047

Erkan Arı 0000-0001-6012-0619

Early Pub Date December 29, 2022
Publication Date December 30, 2022
Acceptance Date December 29, 2022
Published in Issue Year 2022 Issue: 63

Cite

APA Topçuoğlu, Y. H., Yılmaz, V., & Arı, E. (2022). ORTAK PAYLAŞIMLI E-SCOOTER KULLANIMININ KISMİ EN KÜÇÜK KARELER YAPISAL EŞİTLİK MODELLMESİYLE ARAŞTIRILMASI. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(63), 83-90. https://doi.org/10.18070/erciyesiibd.1112977

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