Erciyes Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 1300-1582 2148-8657 Erciyes University 10.48070/erusosbilder.779993 Business Administration İşletme İçsel pazarlama uygulamalarının çalışanların iş tatmini üzerine etkisi ve örgütsel adaletin aracılık rolü The influence of internal marketing practies on the work scale of employees and the role of organizational justice https://orcid.org/0000-0001-8738-8578 Yeniçeri Tülay BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ https://orcid.org/0000-0002-0323-9864 Çinar Binnaz BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ https://orcid.org/0000-0002-6691-3617 Aydın Recep BANDIRMA ONYEDİ EYLÜL ÜNİVERSİTESİ 12 30 2020 50 402 426 08 13 2020 12 03 2020 Copyright © 1987, Erciyes University Journal of Social Sciences Institute 1987 Erciyes University Journal of Social Sciences Institute

Bu araştırmada içsel pazarlama uygulamalarının çalışanların iş tatmini üzerine etkisi ve örgütsel adaletin aracı rolünün olup olmadığının belirlenmesi amaçlanmaktadır. Buna dayanarak araştırma kapsamında içsel pazarlama uygulamalarının çalışanların iş tatmini üzerindeki etkisi ve örgütsel adaletin aracılık rolü incelenmiştir. Çalışmada, bir büyükşehir belediyesinin 300 çalışanına anket uygulaması yapılmıştır. Analizler sonucunda; kamu sektörünün uyguladığı içsel pazarlama faaliyetleri, çalışanların iş tatminini pozitif yönde ve anlamlı şekilde etkilediği sonucuna ulaşılmıştır.

It is aimed to determine mediating role organizational justice in the influence of internal marketing practies of scholars on job satisaction. Based on this, the influence of internal marketing practices on the job satisfaction of the employees and the mediating role of organizational justice was examined. In the study, a survey was applied to 300 employees of a metropolitan municipality. As a result of the analysis; internal marketing practies implemented by the public sector affect the job satisfaction of employees positively and significantly.

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