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Innovative Problem Solution: Youth Unemployment Case Study

Year 2021, Volume: 5 Issue: 9, 45 - 55, 28.06.2021
https://doi.org/10.31006/gipad.738353

Abstract

This article shows how design thinking approaches a problem to solve. The issue of youth unemployment, which is one of the main obstacles in society. In particular, the focus was on those who have a lack of education. The fact that the individual is young, inexperienced and unqualified makes the solution difficult. The user-oriented, team-based, trial-and-error method of design thinking is beneficial in these types of complex problems. The team followed these steps: share your own story, identify success stories, conduct interviews, progress with someone else's steps, look with new eyes (alternative worlds), discover surprising points, prototyping, feedback. This study showed that design thinking method, the team understands a problem empathetically, produces ideas by getting inspiration from other sectors, and builds prototypes for testing purposes. In this regard, design thinking is a process and sees innovation as a discipline rather than creativity.

References

  • Akın, M.Ş. (2019). Farklı bakış açısı kazanmak için beyin fırtınası modelleri. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 10(23),15-24.
  • Akın, M. S. (2020). Advanced design thinking model for ınnovation and entrepreneurship: ethnographic, brainstorming, prototyping (EBP Canvas Method). Berlin: Lambert Publishing.
  • Bahçeşehir Üniversitesi Ekonomik ve Toplumsal Araştırmalar Merkezi (BETAM) (2019). Ne eğitimde ne istihdamda (NENİ). https://betam.bahcesehir.edu.tr/kategori/ekonomik-arastirmalar/
  • Beckman, S. L. & Barry, M. (2007). Innovation as a Learning Process: Embedding Design Thinking, California Management Review, 50(1), 25-49.
  • Beverly R I. (2013). Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work. New York: A press.
  • Brown, T. (2008). Design thinking. Harvard Business Review, 5(3), 56-65
  • Brown T. (2009). Change by design: how design thinking transforms organizations and inspires innovation. New York: Harper Business.
  • Caddick, R. & Cable, S. (2011). Communicating the user experience: a practical guide for creating useful ux documentation. New York: Wiley
  • Dorst, K. (2011). The core of ‘design thinking’ and its application. Design Studies, 32(6), 521-532.
  • Elliot, R. ve Elliot N.J., (2003). Using Ethnography in Strategic Consumer Research. Qualitative Market Research: An International Journal, 6(4), 215-223.
  • Bill & Melinda Gates Foundation (2013). The silent epidemic: perspectives of high school dropouts.
  • Higgins, A.,Hodgson, P., Travis, D. (2014). Bright Ideas for User Experience Researchers!, London: Ebook.
  • Kelley, T. (2005). The ten faces of innovation. New York:Doubleday.
  • Klein, L. (2013). UX for lean startups: faster, smarter user experience research and design. New York: O’Reilly Media.
  • Kumar, V. (2012). 101 design methods: a structured approach for driving innovation in your organization. Chicago: Wiley,
  • Lee, V. E. ve Burkam, D. (2003) Dropping out of high school: the role of school organization and structure. American Educational Research Journal, 40(2):353-393 ·
  • Liedtka J. & Ogilvie, T. (2011). Designing for Growth. New York: Columbia Business School.
  • Liedtka, J., King, A. & Bennett, K. (2014). Solvıng Problems with Design Thinking, New York: Columbia Business School.
  • Luma Institute. (2014), Innovation taxanomy. Harvard Business Review, January/February, 55-56
  • Moisander, J. & Voltanen, A (2011), Interpretive Marketing Research: Using Ethnography in Strategic Market Development. in Lisa Penaloza; Nil Toulouse and Luca M. Vıscontı (Eds.), Marketing Management: A Cultural Perspective, First Edition, London: Routledge.
  • OECD (2020). Social Indicator. www.oecd.org
  • Pine, J., Gilmore, J. (2011), The Experience Economy. Cambridge: Harvard Business Review Press.
  • Standford Design School (2009), d.school bootcamp bootleg. www.dschool.standford.edu http://www.youtube.com/watch?v=-FzFk3E5nxM (20.03.2019)
  • Young, I. (2015). Practical Empathy: For Collaboration and Ceativity in Your Work. Rosenfeld Media.
  • Zaltman, G. (2003). How customers think: essential insights into the mind of the markets. Boston: Harvard Business School Press

İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması

Year 2021, Volume: 5 Issue: 9, 45 - 55, 28.06.2021
https://doi.org/10.31006/gipad.738353

Abstract

Bu makale bir problemin, tasarım düşüncesi inovasyon yaklaşımı ile nasıl çözüldüğünü göstermektedir. Sorun olarak ele alınan konu toplumdaki en temel sıkıntılardan biri olan genç işsizliktir. Özellikle de mesleksiz olanlara odaklanılmaktadır. Bireyin genç, tecrübesiz ve niteliksiz olması çözümü zorlaştırmaktadır. Bu tip karmaşık ve kördüğüm problemlerin çözümünde tasarım düşüncesi yöntemi; kullanıcı odaklı, ekip çalışmasına dayanan, deneme-yanılmaya dayalı olması bakımından oldukça etkilidir. Çözüm yaklaşımında ekip sırayla şu adımları takip etmiştir: Kendi hikayeni paylaşma, başarı hikayelerini belirleme, mülakatlar gerçekleştirme, başkasının adımıyla ilerleme, yeni gözlerle bakma (alternatif dünyalar), şaşırtan noktaları keşfetme, prototipleme, geri bildirim almadır (saha çalışmasıdır). Bu çalışma göstermiştir ki; tasarım düşüncesi yöntemiyle bir sorun empatik olarak anlaşılır, farklı sektörlerden ilham alınarak fikirler üretilir ve deneme amaçlı prototipler yapılır. Bu bakımdan, tasarım düşüncesi bir süreçtir ve inovasyonun yaratıcılıktan ziyade bir disiplin işi olduğunu savunmaktadır.

References

  • Akın, M.Ş. (2019). Farklı bakış açısı kazanmak için beyin fırtınası modelleri. Süleyman Demirel Üniversitesi Vizyoner Dergisi, 10(23),15-24.
  • Akın, M. S. (2020). Advanced design thinking model for ınnovation and entrepreneurship: ethnographic, brainstorming, prototyping (EBP Canvas Method). Berlin: Lambert Publishing.
  • Bahçeşehir Üniversitesi Ekonomik ve Toplumsal Araştırmalar Merkezi (BETAM) (2019). Ne eğitimde ne istihdamda (NENİ). https://betam.bahcesehir.edu.tr/kategori/ekonomik-arastirmalar/
  • Beckman, S. L. & Barry, M. (2007). Innovation as a Learning Process: Embedding Design Thinking, California Management Review, 50(1), 25-49.
  • Beverly R I. (2013). Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work. New York: A press.
  • Brown, T. (2008). Design thinking. Harvard Business Review, 5(3), 56-65
  • Brown T. (2009). Change by design: how design thinking transforms organizations and inspires innovation. New York: Harper Business.
  • Caddick, R. & Cable, S. (2011). Communicating the user experience: a practical guide for creating useful ux documentation. New York: Wiley
  • Dorst, K. (2011). The core of ‘design thinking’ and its application. Design Studies, 32(6), 521-532.
  • Elliot, R. ve Elliot N.J., (2003). Using Ethnography in Strategic Consumer Research. Qualitative Market Research: An International Journal, 6(4), 215-223.
  • Bill & Melinda Gates Foundation (2013). The silent epidemic: perspectives of high school dropouts.
  • Higgins, A.,Hodgson, P., Travis, D. (2014). Bright Ideas for User Experience Researchers!, London: Ebook.
  • Kelley, T. (2005). The ten faces of innovation. New York:Doubleday.
  • Klein, L. (2013). UX for lean startups: faster, smarter user experience research and design. New York: O’Reilly Media.
  • Kumar, V. (2012). 101 design methods: a structured approach for driving innovation in your organization. Chicago: Wiley,
  • Lee, V. E. ve Burkam, D. (2003) Dropping out of high school: the role of school organization and structure. American Educational Research Journal, 40(2):353-393 ·
  • Liedtka J. & Ogilvie, T. (2011). Designing for Growth. New York: Columbia Business School.
  • Liedtka, J., King, A. & Bennett, K. (2014). Solvıng Problems with Design Thinking, New York: Columbia Business School.
  • Luma Institute. (2014), Innovation taxanomy. Harvard Business Review, January/February, 55-56
  • Moisander, J. & Voltanen, A (2011), Interpretive Marketing Research: Using Ethnography in Strategic Market Development. in Lisa Penaloza; Nil Toulouse and Luca M. Vıscontı (Eds.), Marketing Management: A Cultural Perspective, First Edition, London: Routledge.
  • OECD (2020). Social Indicator. www.oecd.org
  • Pine, J., Gilmore, J. (2011), The Experience Economy. Cambridge: Harvard Business Review Press.
  • Standford Design School (2009), d.school bootcamp bootleg. www.dschool.standford.edu http://www.youtube.com/watch?v=-FzFk3E5nxM (20.03.2019)
  • Young, I. (2015). Practical Empathy: For Collaboration and Ceativity in Your Work. Rosenfeld Media.
  • Zaltman, G. (2003). How customers think: essential insights into the mind of the markets. Boston: Harvard Business School Press
There are 25 citations in total.

Details

Primary Language Turkish
Subjects Business Administration
Journal Section Research Papers
Authors

Mustafa Akın 0000-0002-1850-9118

Publication Date June 28, 2021
Published in Issue Year 2021 Volume: 5 Issue: 9

Cite

APA Akın, M. (2021). İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması. Girişimcilik İnovasyon Ve Pazarlama Araştırmaları Dergisi, 5(9), 45-55. https://doi.org/10.31006/gipad.738353
AMA Akın M. İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması. GİPAD. June 2021;5(9):45-55. doi:10.31006/gipad.738353
Chicago Akın, Mustafa. “İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması”. Girişimcilik İnovasyon Ve Pazarlama Araştırmaları Dergisi 5, no. 9 (June 2021): 45-55. https://doi.org/10.31006/gipad.738353.
EndNote Akın M (June 1, 2021) İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması. Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi 5 9 45–55.
IEEE M. Akın, “İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması”, GİPAD, vol. 5, no. 9, pp. 45–55, 2021, doi: 10.31006/gipad.738353.
ISNAD Akın, Mustafa. “İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması”. Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi 5/9 (June 2021), 45-55. https://doi.org/10.31006/gipad.738353.
JAMA Akın M. İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması. GİPAD. 2021;5:45–55.
MLA Akın, Mustafa. “İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması”. Girişimcilik İnovasyon Ve Pazarlama Araştırmaları Dergisi, vol. 5, no. 9, 2021, pp. 45-55, doi:10.31006/gipad.738353.
Vancouver Akın M. İnovatif Çözüm Yaklaşımı: Genç İşsizlik Vaka Çalışması. GİPAD. 2021;5(9):45-5.