Research Article
Year 2019,
Volume: 5 Issue: 1, 1 - 17, 27.06.2019
Abstract
Social media is now a widespread daily-used communication way. Therefore it is indispensable to avoid its influence on leadership processes. This paper will investigate whether or not
there is a link in between social media usage of CEOs and their followers’ profiles. For this purpose the results of related survey was analyzed using a SPPS packet programme. The participants of this survey come from different countries and this enables a more global outcome. It was found that there are some differences about the affects of social media usage of CEOs on their followers, who are from different sociodemographic backgrounds. Recommendations were given to CEOs based on the findings of this study.
Keywords
References
- REFERENCESAmanchukwu, R. N., Stanley, G. J., Olulobe, N. P. (2015). A review of leadership theories, principles and styles and their relevance to educational management. Management, 5(1), 6-14. Doi: 10.5923/j.mm.20150501.02 Bozkurt, O., Goral, M. (2014). The assesment of modern leadership styles in relation with demographic factors. Research Journal of Business and Management, 1 (3), 171. Retrieved from http://dergipark.ulakbim.gov.tr/rjbm/article/view/5000075387/ 5000069693 Conte, F., Siano, A., & Vollero, A. (2017). CEO communication: engagement, longevity and founder centrality An exploratory study in Italy. Corporate Communications: An International Journal, 22 (3), 284-285. Doi: 10.1108/CCIJ-10-2015-0062Dutta, S. (2010). What’s Your Personal Social Media Strategy?, http://hbr.org/2010/ 11/managing-yourself-whats-your-personal-social-media-strategy, (23.11.2017).Güney, S. (2012). Liderlik. Ankara: Nobel Yayınevi. Huffaker, D. (2010). Dimensions of Leadership and Social Influence in Online Communities. Human Communication Research, 36, 594-595. Doi: 10.1111/j.1468-2958.2010.01390.xKalaycı, Ş. (Ed.) (2017). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri(8. Baskı). Ankara: Dinamik Akademi.Koçel, T. (2007). İşletme Yöneticiliği. İstanbul: Arıkan Yayınevi. Men, L. R., Tsai, W. H. (2016). Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review, 42, 932-942. Doi: 10.1016/j.pubrev.2016.08.001Mishra, K., Boynton, L. & Mishra, A. (2014). Driving Employee Engagement: The Expanded Role of Internal Communications. International Journal of Business Communication, 51 (2), 192. Doi: 10.1177/2329488414525399Northouse, P. G. (2016). Leadership Theory and Practice(6. Baskı). California: SAGE.Porter, L. V., Sweetser Trammell, K. D., Chung, D., & Kim, E. (2007). Blog power: Examining the effects of practitioner blog use on roles and power in public relations. Public Relations Review, 33, 92–95. Doi: 10.1016/j.pubrev.2006.11.018PWC (2017). Global CEO Survey – 20 years in the mind of the CEO... What’s next? https://www.pwc.com/gx/en/ceo-survey/2017/pwc-ceo-survey-report-2017.pdf, (26.01.2018). Robbins S.P. & Coulter M. (2007). Management(9. Baskı). New Jersey: Pearson Prentice Hall.Sculley, J. (2011)., John Sculley on Steve Jobs. https://www.bloomberg.com/news/ articles/2011-10-06/john-sculley-on-steve-jobs, (03.12.2017).Stone, B. (2011)., Steve Jobs: The Return, 1997-2011. https://www.bloomberg.com/ news/articles/2011-10-06/steve-jobs-the-return-1997-2011, (03.12.2017).Sweetser, K. D., Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37, 425-428. Doi: 10.1016/j.pubrev.2011.08.010Tsai, W. S., Men, L. R. (2017). Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites, new media & society, 19 (11), 1860. Doi: 10.1177/1461444816643922Zerfass, A., Verčič, D. & Wisenberg, M. (2016). Managing CEO communication and positioning A cross-national study among corporate communication leaders, Journal of Communication Management, 20 (1), 42-48. Doi: 10.1108/JCOM-11-2014-0066
Year 2019,
Volume: 5 Issue: 1, 1 - 17, 27.06.2019
Abstract
Sosyal medya günlük hayatta kullanımı yaygınlaşmış bir iletişim aracıdır. Bu nedenden ötürü sosyal medyanın liderlik sürecine etkisi göz ardı edilemez. Bu çalışma CEO’ların sosyal medya kullanımı ile takipçilerinin profilleri arasında bir ilişki olup olmadığını araştırmaktadır. Bu amaçla gerçekleştirilen anket çalışmasının sonuçları SPSS paket programı ile analiz edilmiştir. Anket çalışmasına farklı ülkelerden katılım olduğu için sonuçlar küresel olarak değerlendirilebilmektedir. CEO’ların sosyal medya kullanımlarının, farklı sosyodemografik yapılardaki takipçilerinin üzerinde farklı etki oluşturduğu bulunmuştur. Çalışmanın sonuçları doğrultusunda CEO’lara tavsiyelerde bulunulmuştur.
Keywords
References
- REFERENCESAmanchukwu, R. N., Stanley, G. J., Olulobe, N. P. (2015). A review of leadership theories, principles and styles and their relevance to educational management. Management, 5(1), 6-14. Doi: 10.5923/j.mm.20150501.02 Bozkurt, O., Goral, M. (2014). The assesment of modern leadership styles in relation with demographic factors. Research Journal of Business and Management, 1 (3), 171. Retrieved from http://dergipark.ulakbim.gov.tr/rjbm/article/view/5000075387/ 5000069693 Conte, F., Siano, A., & Vollero, A. (2017). CEO communication: engagement, longevity and founder centrality An exploratory study in Italy. Corporate Communications: An International Journal, 22 (3), 284-285. Doi: 10.1108/CCIJ-10-2015-0062Dutta, S. (2010). What’s Your Personal Social Media Strategy?, http://hbr.org/2010/ 11/managing-yourself-whats-your-personal-social-media-strategy, (23.11.2017).Güney, S. (2012). Liderlik. Ankara: Nobel Yayınevi. Huffaker, D. (2010). Dimensions of Leadership and Social Influence in Online Communities. Human Communication Research, 36, 594-595. Doi: 10.1111/j.1468-2958.2010.01390.xKalaycı, Ş. (Ed.) (2017). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri(8. Baskı). Ankara: Dinamik Akademi.Koçel, T. (2007). İşletme Yöneticiliği. İstanbul: Arıkan Yayınevi. Men, L. R., Tsai, W. H. (2016). Public engagement with CEOs on social media: Motivations and relational outcomes. Public Relations Review, 42, 932-942. Doi: 10.1016/j.pubrev.2016.08.001Mishra, K., Boynton, L. & Mishra, A. (2014). Driving Employee Engagement: The Expanded Role of Internal Communications. International Journal of Business Communication, 51 (2), 192. Doi: 10.1177/2329488414525399Northouse, P. G. (2016). Leadership Theory and Practice(6. Baskı). California: SAGE.Porter, L. V., Sweetser Trammell, K. D., Chung, D., & Kim, E. (2007). Blog power: Examining the effects of practitioner blog use on roles and power in public relations. Public Relations Review, 33, 92–95. Doi: 10.1016/j.pubrev.2006.11.018PWC (2017). Global CEO Survey – 20 years in the mind of the CEO... What’s next? https://www.pwc.com/gx/en/ceo-survey/2017/pwc-ceo-survey-report-2017.pdf, (26.01.2018). Robbins S.P. & Coulter M. (2007). Management(9. Baskı). New Jersey: Pearson Prentice Hall.Sculley, J. (2011)., John Sculley on Steve Jobs. https://www.bloomberg.com/news/ articles/2011-10-06/john-sculley-on-steve-jobs, (03.12.2017).Stone, B. (2011)., Steve Jobs: The Return, 1997-2011. https://www.bloomberg.com/ news/articles/2011-10-06/steve-jobs-the-return-1997-2011, (03.12.2017).Sweetser, K. D., Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners. Public Relations Review, 37, 425-428. Doi: 10.1016/j.pubrev.2011.08.010Tsai, W. S., Men, L. R. (2017). Social CEOs: The effects of CEOs’ communication styles and parasocial interaction on social networking sites, new media & society, 19 (11), 1860. Doi: 10.1177/1461444816643922Zerfass, A., Verčič, D. & Wisenberg, M. (2016). Managing CEO communication and positioning A cross-national study among corporate communication leaders, Journal of Communication Management, 20 (1), 42-48. Doi: 10.1108/JCOM-11-2014-0066
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Details
| Primary Language | English |
|---|---|
| Subjects | Political Science |
| Journal Section | Articles |
| Authors | |
| Publication Date | June 27, 2019 |
| Submission Date | November 10, 2018 |
| Acceptance Date | June 27, 2019 |
| Published in Issue | Year 2019 Volume: 5 Issue: 1 |
- Journal of Economics & Administrative Sciences