Consumer Attitudes and Preferences about Upholstered Furniture

Year 2020, Volume: 7 Issue: 3, 69 - 82, 20.10.2020

Tuğba Andaç Güzel

Abstract

This study focuses on learning the knowledge, opinions, and preferences of consumers about upholstered furniture. This study further aims to discover how the preferences arising from the knowledge and thoughts of the consumers are reflected in the home-type upholstered furniture purchase process. A survey was designed and implemented for this study. Survey data were analyzed using descriptive statistics and independent samples t-test. Results of the study indicate the following: consumers from Kayseri plan to use their upholstered furniture for 6 to 10 years, do not replace their furniture before it is worn out, and when considering replacement, they give importance to aesthetic features, ease of use, and moderate prices. It was also found that, when purchasing furniture, consumers pay attention to the quality of the fabric, the cleanable and washable qualities, and timeless design. 

Keywords

Upholstered Furniture, Consumer, Preference, Attitude

Supporting Institution

-

Project Number

-

Thanks

-

References

• [1] Arıkan, R., and Y. Odabaşı., Consumer Behavior and Consumer Awareness. Anadolu University Press, Eskişehir, (1996).
• [2] Solomon, Michael R., Consumer Behavior, Sixth Edition (IE). Pearson Prentice Hall, New Jersey, USA, (2004).
• [3] Velioglu, M. N., Çifci, S., Dolarslan, E. M., Kiyan, S. S., and Karsu S., Consumption Consciousness and Conscious Consumer. Anadolu University Press, Eskişehir, (2013).
• [4] Kurtoglu, A., Koc, K. H., and Erdinler, E. S. 1997. “Mobilya-kullanıcı ilişkileri ile mobilya seçiminde dikkat edilecek hususlar”. İstanbul Üniversitesi Orman Fakültesi Dergisi, 47(1-2-3-4): 13–28. https://dergipark.org.tr/tr/download/article-file/174966.
• [5] Lawson, S., Furniture Design an Introductıon to Development, Materıals and Manufacturıng. Laurence King Publishing Ltd, London, UK, (2013).
• [6] Allen, P. S., Jones, L. M., and Stimpson M. F., Beginnings of İnterior Environments. Pearson Prentice Hall, New Jersey, USA, (2004).
• [7] Arslan, A., Sonmez, A., and Burdurlu, E., “Determination of complaints of consumers about upholstered furniture,” Journal of Polytechnic. 13(4):295-304, (2010). http://dergipark.org.tr/politeknik/issue/33095/368304. Accessed March 1, 2019.
• [8] Dangelico, R. M., Pontrandolfo, P., and Pujari, D., “Developing sustainable new products in the textile and upholstered furniture industries: Role of external integrative capabilities”, Journal of Product Innovation Management. 30(4): 642–658. (2013). https://doi.org/10.1111/jpim.12013
• [9] Gao, Z., Suo, X., and Hu. R., Study of application of upholstered furniture design. Appl Mech Mater. (496-500):2665-2668, (2014). doi:10.4028/www.scientific.net/AMM.496-500.2665
• [10] Arisut, U., and Ayan, S., “Consumers to buy upholstered furniture criteria determining by AHP”, Journal of Advanced Technology Sciences, 6(3):997–1008, (2017). http://dergipark.org.tr/duzceitbd/issue/33124/364661. Accessed March 2, 2019.
• [11] Central Anatolian Development Agency. 2017. Kayseri investment guide: sectors. Ankara, Turkey, (2017). http://www.oran.org.tr/images/dosyalar/20170915085947_0.pdf. Accessed March 1, 2019.
• [12] Central Anatolia Exporters' Association, Furniture industry report. Ankara, Turkey, ( 2016).www.turkishfurniture.org › mobilya-sektor-raporu-2016. Accessed March 5, 2019.
• [13] Sencer, M., Methods in Sociology. Beta Publishing, Istanbul, Turkey, (1989).
• [14] Turkish Statistical Institute, Address based population recording system results. Ankara, Turkey, (2018). https://biruni.tuik.gov.tr/medas/?kn=95&locale=tr. Accessed March 10, 2019.
• [15] McNamara, J. F., Surveys and Experiments in Education Research, Technomic publications, Pennsylvania, USA, (1997).
• [16] Cohen, L., Manion, L., and Morrison, K., Research Methods in Education, Routledge. Abingdon, UK, (2002).
• [17] Yazıcıoglu, Y. and Erdogan, S. SPSS Applied Scientific Research Methods, Detay Publishing. Ankara, Turkey, (2004).
• [18] De Leeuw, D., Hox, J., and D. Dillman. 2008. International Handbook of Survey Methodology, Taylor and Francis Inc, New York, USA, (2008).
• [19] Lavrakas, P. J., Encyclopedia of Survey Research Methods. SAGE Publications, Oaks, CA, USA, (2008).
• [20] Sullivan, L. E., The SAGE Glossary of the Social and Behavioral Sciences, SAGE Publication, Oaks, CA, USA, (2009).
• [21] Waikato Environment for Knowledge Analysis, Software and download, The University of Waikato, New Zealand, (2019). https://www.cs.waikato.ac.nz/ml/weka/downloading.html. Accessed May 18, 2019.
• [22] Republic of Turkey Minister of Family, Labour and Social Services. 2019. Minimum wage 2019. Ankara, Turkey. https://www.ailevecalisma.gov.tr/istatistikler/calisma-hayati-istatistikleri/asgari-ucret/asgari-ucret-2019/. Accessed March 16, 2019.
• [23] Erdinler, E. S., and. Koc, K. H., “Consumer Preferences and design demands in furniture”, Selcuk Technical Journal, 2016 (Special Issue-2):1136–1149, (2016). http://sutod.selcuk.edu.tr/sutod/article/view/168/264
• [24] Lihra, T., Buehlmann, U., and Beauregard, R., “Mass customisation of wood furniture as a competitive strategy”, International Journal of Mass Customisation. 2:(3-4), 200–215, (2008).
• [25] Andac, T. and Guzel, A., “Attitudes of families with children towards eco-friendly designed furniture: Kayseri sample”. BioResources, 12(3):5942–5952, (2017). https://doi.org/10.15376/biores.12.3.5942-5952
• [26] Andac Guzel, T., “Consumer attitudes toward preference and use of wood, woodenware, and furniture: A sample from Kayseri, Turkey”, BioResources, 15(1):28–37, (2020). https://doi.org/10.15376/biores.15.1.28–37
• [27] Andac, T., A Research on Consumer Preferences of Furniture in Kayseri Province. Master Thesis. Kahramanmaras Sutcu Imam University, Kahramanmaras, Turkey (2008).
• [28] Cabuk, Y , Karayilmazlar, S , and , Turedi, H., “Demographic Factors Investigation of Consumer Behavior in Furniture Preference (The Case of Zonguldak Province),” Bartin Journal of Forestry Faculty, 14 (21):1–10 (2012). https://dergipark.org.tr/tr/pub/barofd/issue/3392/46726
• [29] Burdurlu, E., Ilce, A. C., and Ciritoglu, H. H., “The preference priorities of the consumers on furniture product characteristics”, Hacettepe University, Journal of Sociological Research e-Journal (2004). http://www.sdergi.hacettepe.edu.tr/makaleler/burdurlumakale.pdf
• [30] Isac, N., and Badshah, W., “Marketing strategy-tool to increase customer satisfaction case study of Romanian company in furniture products,” Romanian Economic and Business Review, 14(1): 27–37 (2019).
• [31] Barut, D., and Gunes, S., “Reasons of conspicuous consumption and conspicuous perceptions of furniture companies,” International Journal of Academic Value Studies, a4 (18): 81-88, (2018). https://doi.org/10.23929/javs.729
• [32] Bednarik, E., and Pakaine Kovats, J., “Consumer behaviour model on the furniture market= Vasarloi magatartasmodell a butorpiacon,” Acta Silvatica Et Lignaria Hungarica, 6, 75-88, (2010).
• [33] Serin, H. and Andac, T., “A Research on consumer preferences of furniture in Kayseri province”. Bartin Journal of Forestry Faculty. 1 (Special Issue): 108–116, (2009).
• [34] Serin, H. and Andac, T., “Investigation of the preferences of furniture consumers depending on education and age factors in Turkey”, Afr J Bus Manag., 6(22): 6658–6666, (2012). doi:10.5897/AJBM12.402
• [35] Arpaci, F. and Obuz, K., “Consumers preferences related to furniture. Academic Sight International Refereed Online Journal of Social Sciences, 36: 1–20, (2013). http://www.benimodam.com.tr/uploads/urun/katalog/MTU5ZjgzNTY4OGE3YjU.pdf
• [36] Mowla, M. M., “Impact of brand equity on consumer’s purchase intension-a study on some furniture companies in Bangladesh,” International Journal of Advances in Management and Economics, 8(2):11–16, (2019).
• [37] Okcu, O. and Kekec Morkoc, D., “Tüketicilerin Mobilyaya İlişkin Tercihlerinin Belirlenmesi: Sosyal Medya Üzerinden Bir Araştırma”, Journal of Advanced Technology Sciences, 6 (3): 72–84, (2017). https://dergipark.org.tr/tr/pub/duzceitbd/issue/33124/363253.
• [38] Lihra, T., Buehlmann, U., and Graf, R., “Customer preferences for customized household furniture,” Journal of Forest Economics, 18(2), 94–112, (201