2023 Kahramanmaraş Depremlerinin Ardından Sağlık Bakanlığına Yöneltilen Tweetler: Türkiye'deki Deprem Felaketine Yönelik Bir İçerik Analizi

Year 2023, Volume: 12 Issue: 2, 782 - 793, 18.06.2023

Cihan Unal , Cemal Sezer

https://doi.org/10.37989/gumussagbil.1275676

Cited By: 3

Abstract

Bu çalışma, Türkiye'de 6 Şubat 2023 tarihinde yaşanan Kahramanmaraş merkez üstlü deprem felaketlerinin ardından ilk gün Sağlık Bakanlığının etiketlendiği tweetlerin analizini amaçlamaktadır. Maxqda programı kullanılarak Twitter'dan çekilen 8624 tweet içerik analizi yöntemiyle incelenmiştir. Araştırmanın amacı, deprem sonrası ilk 24 saat içinde Sağlık Bakanlığı'nın ne için etiketlendiğini belirlemek ve bunu analiz etmektir. Bulgulara göre, ana konular yardım çağrıları, toplumsal duygusal tepkiler, haberleşme ve önerilerdir. Tweetlerin büyük bir kısmı adres bilgisi paylaşarak yardım talep etme şeklinde yazılı ve görsel tweetlerdi. Sonuç olarak, afet sonrasında sosyal medya üzerinden adres vererek yardım talep etmek ve önerilerde bulunmanın yaygın olduğu ve yetkililerin afet durumlarında kullanıcılarla bu konular kapsamında iletişim kurabileceği sonucuna varılmıştır.

Keywords

Türkiye deprem felaketi, Sağlık Bakanlığı, Sosyal medya, Kriz iletişimi, twitter verileri

Tweets Directed at the Ministry of Health After the 2023 Kahramanmaraş Earthquakes: A Content Analysis on the Disaster in Türkiye

Abstract

The aim of this study is to analyze the tweets tagged by the Ministry of Health in the aftermath of the Kahramanmaraş earthquake, which occurred on February 6, 2023 in Türkiye. A content analysis was conducted using the Maxqda program on 8,624 tweets extracted from Twitter. The research aims to determine why the Ministry of Health was tagged within the first 24 hours following the earthquake and analyze the findings. According to the results, the main topics were requests for help, social and emotional reactions, communication, and recommendations. The majority of the tweets were written and visual tweets that requested help by sharing address information. As a result, it was concluded that it is common for people to request help and make recommendations via social media by sharing address information following disasters, and that officials can communicate with users on these matters during emergencies.

Keywords

Türkiye earthquake disaster, Ministry of Health, Twitter Data, Social media, Crisis communication

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