Research Article
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A Social Media Study on Women Travelers' Experiences

Year 2023, Volume: 7 Issue: 1, 172 - 191, 21.03.2023

Dönüş Çiçek , Kübra Aşan

https://doi.org/10.32572/guntad.1180921

Abstract

This study aims to examine the experiences of women travelers within the scope of their Instagram posts. The study results provide new insight into understanding the experiences of women travelers. The data consists of a total of 3072 Instagram posts shared with the hashtag #gezginkadinlar between 11 August 2021 and 15 October 2021. Firstly, the data set has been arranged, and the posts determined to be related to the advertisements and promotions of commercial enterprises and businesses have been removed from the data set. Secondly, assuming that experience is an individual gain, the scope of the study is limited to expressions in which "I" language is used. A total of 461 posts from 276 different accounts have been subjected to descriptive and thematic content analysis. Consequently, women's experiences have been explained under four different themes including genuine, entertainment experience, state of being, and sociocultural community experience. Based on the findings, theoretical and practical implications related to the experiences of women travelers are presented.

Keywords

Tourist Behavior Tourist Experience Women Traveler Social Media Analysis Instagram

References

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  • Jordan, F. ve Gibson, H. (2005). “We’re Not Stupıd…But We’ll Not Stay Home Eıther”: Experıences Of Solo Women Travellers. Tourism Review International, 9, 195-211.
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Kadın Gezginlerin Deneyimleri Üzerine Bir Sosyal Medya Araştırması

Year 2023, Volume: 7 Issue: 1, 172 - 191, 21.03.2023

Dönüş Çiçek , Kübra Aşan

https://doi.org/10.32572/guntad.1180921

Abstract

Bu çalışmanın amacı kadın gezginlerin Instagram hesaplarında yaptıkları paylaşımlar kapsamında deneyimlerinin incelenmesidir. Çalışma sonuçları kadın gezgin deneyimlerinin anlaşılmasında yeni bakış açıları sunmaktadır. Çalışmanın veri seti, Phantombuster uygulaması kullanılarak kaydedilen, 11 Ağustos 2021 ve 15 Ekim 2021 tarihleri arasında #gezginkadinlar etiketiyle yapılan toplam 3072 Instagram gönderisinden oluşmaktadır. Çalışmada ilk olarak veri seti düzenlemesi yapılmış, ticari girişim ve işletmelerin reklam veya tanıtımlarıyla ilgili olduğu belirlenen gönderiler veri setinden çıkarılmıştır. İkinci olarak, deneyimin bireysel bir kazanım olduğu varsayımıyla çalışmanın kapsamı, “ben” dilinin kullanıldığı ifadeler ile sınırlandırılmıştır. Böylece 276 farklı hesaptan gönderilen toplam 461 gönderi betimsel ve tematik içerik analizine tabi tutulmuştur. Analiz sonucunda hakikat deneyimi, eğlence deneyimi, varoluş deneyimi ve sosyo-kültürel topluluk deneyimi olmak üzere dört farklı tema altında kadın deneyimleri açıklanmıştır. Bulgulardan hareketle kadın gezgin deneyimlerine ilişkin teorik ve pratik çıkarımlar sunulmuştur.

Keywords

Turist Davranışı Turist Deneyimi Kadın Gezgin Sosyal Medya Analizi Instagram

References

  • Altınöz Sürücü, Ö. ve Ak, S. (2018). Turizm Sektöründe Tüketici Olarak Kadın. G. Erkol Bayram, A. T. Bayram ve Altunöz Sürücü (Ed), içinde: Turizm ve Kadın (s. 69-83). Ankara: Detay Yayıncılık
  • Ardıç Yetiş, Ş. ve Çalışkan, N. (2020). Turizm sektöründe kadın istihdamı: Mevcut duruma ilişkin bir değerlendirme, Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 18 (3),105-119.
  • Aslantürk, E. ve Unur, K. (2019). Yalnız seyahat eden kadınların seyahat deneyimleri. Seyahat ve Otel İşletmeciliği Dergisi, 16 (3), 493-514.
  • Ay, M. ve Özel, Ç. H. (2019). Postmodern turist deneyimi: motosikletli kadın gezginler üzerine bir değerlendirme, Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi, 9(2), 630-645.
  • Baum, T. (2013). International Perspectives on Women and Work in Hotels, Catering and Tourism. Geneva: International Labour Organization.
  • Beeho, A. J. ve Prentice, R. C. (1997). Conceptualizing the experiences of heritage tourists, Tourism Management, 18(2), 75–87. doi:10.1016/S0261-5177(96)00103-3
  • Binark, M. (2014). Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri. İstanbul: Ayrıntı Yayınları.
  • Bond, M. (1997). Women Travelers: A New Growth Market, PATA Occasional Paper, No. 20. Singapore: Pacific Asia Travel Association.
  • Brown, L. ve Osman, H. (2017). The female tourist experience in Egypt as an Islamic destination. Annals of Tourism Research, 63: 12–22. https://doi.org/10.1016/j.annals.2016.12.005
  • Brown, L., Coteau, D. ve Lavrushkina, N. (2020). Taking a walk: The female tourist experience, Tourist Studies, 20(3), 354 – 370.
  • Buhalis, D. ve Foerste, M. (2015). SoCoMo marketing for travel and tourism: Empowering co-creation of value. Journal of Destination Marketing ve Management, 4(3), 151–161
  • Cai, L.A. ve Combrink, T. E. (2000). Japanese female travelers: A unique outbound market, Asia Pacific Journal of Tourism Research 5(1), 16–24.
  • Canniford, R. ve Shankar, A. (2013). Purifying practices: How consumers assemble romantic experiences of natüre, Journal of Consumer Research, 39(5), 1051–1069. https://doi.org/10.1086/667202
  • Chiang, C. Y. ve Jogaratnam, G. (2006). Why do women travel solo for purpose of leisure? Journal of Vacation Marketing, 12(1), 59–70.
  • Cohen, E. (1979). Rethinking the sociology of tourism. Annals of Tourism Research, 6(4), 533-563.
  • Cohen, E. (2004). Contemporary Tourism. Amsterdam: Elsevier.
  • Condor (2022). Female Travel Statistics 2020-2021. [URL:https://www.condorferries.co.uk/female-travel-statistics ] (Erişim Tarihi: 6.6.2022)
  • Conti, E. ve Lexhagen, M. (2020). Instagramming nature-based tourism experiences: a netnographic study of online photography and value creation, Tourism Management Perspectives, 34(February), 100650. https://doi.org/10.1016/j.tmp.2020.100650
  • Csikszentmihalyi, M. (1975) Beyond Boredom and Anxiety. San Francisco CA: Jossey- Bass.
  • Çomu, T. ve Halaiqa, İ. (2014). Web İçeriklerinin Metin Temelli Çözümlemesi. Binark, M. (Ed.) içinde, Yeni Medya Çalışmalarında Araştırma Yöntem ve Teknikleri (s.26-88). İstanbul: Ayrıntı Yayınları.
  • Driver, B. L. ve Tocher, S.R. (1970). Toward A Behavioral İnterpretation of Recreational Engagements, With Implications For Planning. Driver, B.L (Ed.), içinde, Elements of Outdoor Recreation Planning (s. 9-31). Ann Arbor: University of Michigan Press.
  • Erkol Bayram, G. (2018). Kadın girişimciler ve turizm: Mevcut durum ve sorunlar üzerine Sinop ilinde bir araştırma, İşletme Araştırmaları Dergisi, 10 (2), 56-88. DOI: 10.20491/isarder.2018.419
  • Fidan, F. ve Nam, D. (2012). Kırsal turizmde yeni dinamikler: Kadın girişimciliği Taraklı örneği, KMÜ Sosyal ve Ekonomik Araştırmalar Dergisi, 14 (23), 51-57.
  • Glaser, B. G. ve Strauss, A. (1967). The Discovery of Grounded Theory: Strategies For Qualitative Research. New York: Aldine.
  • Gomes, J. ve Montenegro, M. (2016). Profile of female tourists visiting Porto and North of Portugal, Worldwide Hospitality and Tourism Themes, 8(6), 677-690.
  • Hamid, S., Ali, R., Azhar, M. ve Sujood. (2021). Solo travel and well-being amongst women: An exploratory study, Indonesian Journal of Tourism and Leisure, 02 (1), 1-13, DOI: 10.36256/ijtl.v2i1.125, https://journal.lasigo.org/index.php/IJTL
  • Han, Byung-Chul. (2015). The transparency society. Stanford University Press.
  • Jordan, F. ve Aitchison, C. (2008). Tourism and the sexualisation of the gaze: solo female tourists' experiences of gendered power, surveillance and embodiment, Leisure Studies 27 (3), 329 – 349.
  • Jordan, F. ve Gibson, H. (2005). “We’re Not Stupıd…But We’ll Not Stay Home Eıther”: Experıences Of Solo Women Travellers. Tourism Review International, 9, 195-211.
  • Kaba, B. ve Emekli, G. (2018). Turizmde yükselen bir eğilim: Yalnız seyahat eden kadın gezginler (Türkiye örneği), Ege Coğrafya Dergisi, 27 (2), 111-126
  • Karagöz, D., Işık, C., Doğru, T. ve Zhang, L. (2021). Solo female travel risks, anxiety and travel intentions: examining the moderating role of online psychological-social support, Current Issues in Tourism, 24:11, 1595-1612,
  • Kervankıran, İ. ve İlban, K. (2019). Türkiye’den turizm amacıyla yurtdışına giden kadınların seyahat motivasyonları, 20. Ulusal Turizm Kongresi, 16-19 Ekim 2019, Anadolu Üniversitesi, Eskişehir, ss. 542-546.
  • Khan, M. J., S. Chelliah ve S. Ahmed (2017). Factors ınfluencing destination ımage and visit ıntention among young women travellers: role of travel motivation, perceived risks, and travel constraints, Asia Pacific Journal of Tourism Research 22(11), 1139–55.
  • Kim, R., Ritchie B. ve McCormick, B. (2012). Development of a scale to measure memorable tourism experiences, Journal of Travel Research, 51(1), 12-25.
  • Köse, Z. (2014). Turizmde Kadın İstihdamı ve Kadın Girişimciliği Beypazarı Örneği, (Yüksek Lisans Tezi), Hacettepe Üniversitesi, Sosyal Bilimler Enstitüsü, Ankara
  • Laing, A.N. (1987). The Package Holiday; Participant, Choice and Behavior. (PhD, Thesis). The Unıversıty of Hull, UK.
  • Lincoln, Y. S. ve Guba, E. G. (1985). Naturalistic İnquiry (Vol. 75). Sage. MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings, American Journal of Sociology, 79 (3), 589–603.
  • Markuzi, A., Chin, T.L. ve Razak, A.A. (2012). What women want: hotel characteristics preferences of women travellers. Kasimoglu, M. (Ed.), içinde Strategies for Tourism industry – Micro and Macro Perspectives, InTech, (s.143-164).
  • Myers, L. M. (2010) Women’s Independent Travel Experiences in New Zealand. (Doktora Tezi), University of Sunderland. URL: http://sure.sunderland.ac.uk/id/eprint/3308/ (Erişim Tarihi: 30. 01.2022)
  • McArthur, M. (1999). Out of Place: Gender, Identity, and the Experiences of Solo Women Travelers. Peterborough, ON, Canada: Trent University, URL: https://central.bac-lac.gc.ca/.item?id=MQ40481&op=pdf&app=Library&oclc_number=1006917349) (Erişim Tarihi: 15.09.2022).
  • McEwan, B. (2016). Communication of communities: linguistic signals of online groups. Information Communication and Society, 19(9), 1233–1249. https://doi.org/10.1080/1369118X.2016.1186717
  • McGehee, N. G., Loker-Murphy, L. ve Uysal, M. (1996). The Australian ınternational leisure market: Motivations form a gendered perspective, Journal of Tourism Studies, 7 (1), 45-57.
  • McNamara, K. E. ve Prideaux, B. (2010). A typology of solo independent women travellers, International Journal of Tourism Research, 12, 253–264.
  • Miles, M. B. ve Huberman, A. M. (1994). Qualitative Data Analysis: An Expanded Sourcebook. London: Sage.
  • Oh, H., Fiore, A. ve Jeoung, M. (2007). Measuring experience economy concepts: Tourism applications, Journal of Travel Research, 46, 119-132.
  • Omena, J. J., Rabello, E. T. ve Mintz, A. G. (2020). Digital Methods for Hashtag Engagement Research. Social Media + Society. https://doi.org/10.1177/2056305120940697
  • Osman, H., Brown, L. ve Phung, T. M. T. (2020). The travel motivations and experiences of female vietnamese solo travellers, Tourist Studies, 20(2), 248-267.
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Details

Primary Language Turkish
Subjects Tourism (Other)
Journal Section Makaleler
Authors

Dönüş Çiçek 0000-0003-3690-4442

Kübra Aşan 0000-0002-8739-3585

Publication Date March 21, 2023
Acceptance Date January 19, 2023
Published in Issue Year 2023 Volume: 7 Issue: 1

Cite

APA Çiçek, D., & Aşan, K. (2023). Kadın Gezginlerin Deneyimleri Üzerine Bir Sosyal Medya Araştırması. Güncel Turizm Araştırmaları Dergisi, 7(1), 172-191. https://doi.org/10.32572/guntad.1180921

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